Disney (and others) at the Box Office - Current State of Affairs

Vegas Disney Fan

Vegas Disney Fan

Well-Known Member
Disstevefan1 said:
Totally agree. I could be seeing a lot of Snow Ads because of my viewing habits. To me, there is a noticeable amount of Ads for Snow being shown.
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Certainly possible, I previously mentioned I’ve seen more ads for SW than any other Disney movies in the last half a decade and they haven’t decreased since.

I’ve been watching a lot of Hulu so a lot of SW ads there doesn’t surprise me but I’m seeing them regularly on YouTube also, it’s not proof they’re spending more but anecdotally it says a lot, I’ve been pretty hard on Disney marketing the last few years because they’ve released movies I’d never seen a single ad for, and my YouTube and online activity has to scream “Disney adult”, they’ve more than made up for that lack of ads with this one movie alone, I bet I’ve seen at least 60-70 ads for SW over the last month.
 
AdventureHasAName

AdventureHasAName

Well-Known Member
I don't watch a lot (any?) of kids television programming, but on the channels I do watch (24 hour cable news and sports), I haven't seen one ad ever for this Snow White movie. They may be spending on marketing, but they aren't directing the advertisements to my demographic (49 year old man in the suburbs in Texas).

EDIT: I also watch a ton of reaction videos on YouTube, but I have an ad blocker and never see ads there.
 
Vegas Disney Fan

Vegas Disney Fan

Well-Known Member
AdventureHasAName said:
I don't watch a lot (any?) of kids television programming, but on the channels I do watch (24 hour cable news and sports), I haven't seen one ad ever for this Snow White movie. They may be spending on marketing, but they aren't directing the advertisements to my demographic (49 year old man in the suburbs in Texas).

EDIT: I also watch a ton of reaction videos on YouTube, but I have an ad blocker and never see ads there.
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That’s the odd thing with Hulu also, I’ve been on a huge crime/mystery kick lately and have been bingeing shows like White Collar, High Potential, and currently Will Trent… nothing that would indicate I’m a huge kids movie fan. (I am, just not sure how the algorithm figured it out.)
 
Disney Irish

Disney Irish

Premium Member
Vegas Disney Fan said:
That’s the odd thing with Hulu also, I’ve been on a huge crime/mystery kick lately and have been bingeing shows like White Collar, High Potential, and currently Will Trent… nothing that would indicate I’m a huge kids movie fan. (I am, just not sure how the algorithm figured it out.)
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Hulu = Disney = Free advertising. You're on a Disney platform and they will use it to advertise as needed to its users.
 
Dranth

Dranth

Well-Known Member
AdventureHasAName said:
I don't watch a lot (any?) of kids television programming, but on the channels I do watch (24 hour cable news and sports), I haven't seen one ad ever for this Snow White movie. They may be spending on marketing, but they aren't directing the advertisements to my demographic (49 year old man in the suburbs in Texas).

EDIT: I also watch a ton of reaction videos on YouTube, but I have an ad blocker and never see ads there.
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This. We mainly watch sports, but we also haven't seen a single ad for Snow White.

We also stream from D+ and Hulu regularly, the ad free version, but not even one of the obnoxious pre-stream ads everyone gets now had Snow White.
 
Disney Irish

Disney Irish

Premium Member
Dranth said:
This. We mainly watch sports, but we also haven't seen a single ad for Snow White.

We also stream from D+ and Hulu regularly, the ad free version, but not even one of the obnoxious pre-stream ads everyone gets now had Snow White.
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This just shows the different ways that engagement happens these days. Someone could connect and not get any ads and another can connect and get 50 ads.
 
Disstevefan1

Disstevefan1

Well-Known Member
Disney Irish

Disney Irish

Premium Member
Disstevefan1 said:
Good to see Disney is trying to be smarter with their spending in their movie business.

Cuts are commonly seen in Disney's theme park business.
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Why is it assumed that 1. this is a cost cutting measure, and 2. that any money normally spent would not be spent elsewhere to advertise the film?

This is similar to the UK London premiere that got moved to Spain. They are doing this to ensure the safety of the people involved with the movie and who will be attending the premiere, ie to avoid any public backlash which could ruin the premiere.
 
Disstevefan1

Disstevefan1

Well-Known Member
Disney Irish said:
Why is it assumed that 1. this is a cost cutting measure, and 2. that any money normally spent would not be spent elsewhere to advertise the film?

This is similar to the UK London premiere that got moved to Spain. They are doing this to ensure the safety of the people involved with the movie and who will be attending the premiere, ie to avoid any public backlash which could ruin the premiere.
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Yes its unknown if its a cost saving or using money elsewhere. Some folks are saying they are not seeing any more Snow Ads than is usual, some folks are saying they are seeing more Snow Ads than usual.

My hope is they are trying to be more careful in their spending in their movie business like they already do in their theme park business.
 
Disney Irish

Disney Irish

Premium Member
Disstevefan1 said:
Yes its unknown if its a cost saving or using money elsewhere. Some folks are saying they are not seeing any more Snow Ads than is usual, some folks are saying they are seeing more Snow Ads than usual.

My hope is they are trying to be more careful in their spending in their movie business like they already do in their theme park business.
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I would say it actually is known this isn't for some cost cutting measure, not with this movie. So while that appears to be happening with overall budgets for other movies, this isn't related to that at least not directly. This is directly related to trying to keep people involved with the movie safe who will attend the premiere, namely Zegler and Gadot, and avoid public backlash that would ruin the premiere. Any cost savings, as minor as they might be, would just be a side benefit but IS NOT the goal of this action.
 
C

CaptJackSparrow

Active Member
Disney Irish said:
I would say it actually is known this isn't for some cost cutting measure, not with this movie. So while that appears to be happening with overall budgets for other movies, this isn't related to that at least not directly. This is directly related to trying to keep people involved with the movie safe who will attend the premiere, namely Zegler and Gadot, and avoid public backlash that would ruin the premiere. Any cost savings, as minor as they might be, would just be a side benefit but IS NOT the goal of this action.
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Keep them safe?
 
Disstevefan1

Disstevefan1

Well-Known Member
Disney Irish said:
I would say it actually is known this isn't for some cost cutting measure, not with this movie. So while that appears to be happening with overall budgets for other movies, this isn't related to that at least not directly. This is directly related to trying to keep people involved with the movie safe who will attend the premiere, namely Zegler and Gadot, and avoid public backlash that would ruin the premiere. Any cost savings, as minor as they might be, would just be a side benefit but IS NOT the goal of this action.
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Keeping folks safe should be top priority so that's good.

You're probably right, this has noting to do with Disney trying to be more careful in their spending in their movie business like they already do in their theme park business.

I was just being hopeful.
 
Minnesota disney fan

Minnesota disney fan

Well-Known Member
Vegas Disney Fan said:
That’s the odd thing with Hulu also, I’ve been on a huge crime/mystery kick lately and have been bingeing shows like White Collar, High Potential, and currently Will Trent… nothing that would indicate I’m a huge kids movie fan. (I am, just not sure how the algorithm figured it out.)
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If you like Will Trent, you might try the series of books on Will Trent. They are excellent and entertaining.
Also, they are Not like the show. It follows some of the story lines, but as usual the TV adaptation wanders from the actual book content. I can't seem to get into the TV version, but my husband likes it as he's never read the series.
 
TP2000

TP2000

Well-Known Member
Disney Irish said:
They are doing this to ensure the safety of the people involved with the movie and who will be attending the premiere, ie to avoid any public backlash which could ruin the premiere.
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What "safety" issues would be involved? Movie premieres, especially in Hollywood, are already tightly controlled with blocked streets, notable police presence, invite-only list for the event, security screening for attendees and red carpet, etc.

For those not from SoCal, here's the typical premiere setup for Disney's El Capitan theater on Hollywood Blvd. The street gets shut down, police patrol on foot and incognito, and to enter the event envelope (i.e. the El Capitan theater and its nearby sidewalks/street) you need an invite and to go through a screening process.

los-angeles-ca-hollywood-blvd-closed-for-the-premiere-of-touchstone-pictures-and-miramax-films.jpg
 
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