First up, it broke last night on the Interwebs that a company called Manta Lab in Hong Kong, which is a legit Disney licensee, was taking pre-orders for a “disc-less” Steelbook Blu-ray package for Marvel’s Disney+ streaming series
WandaVision. Now, as you can imagine, that’s caused a great deal of surprise and consternation.
Some context... Manta Lab creates deluxe and custom packaging for lots of legit studio home entertainment releases, which are extremely popular with collectors, especially in the Asian market. However, since Walt Disney Studios Home Entertainment officially exited the Asian market (apart from Japan), all of these licensing deals are made with Disney Consumer Products. The problem with this
WandaVision release is that
this is a title for which no authorized Blu-ray release exists anywhere in the world. So outside of the Steelbook packaging’s value as an
objet d’art in and of itself, there’s no practical use for this packaging apart from holding people’s bootleg Blu-rays. And unfortunately, the proliferation of bootleg copies of Disney+ streaming titles has exploded online. (Don’t believe me?
Visit Etsy and search for “WandaVision Blu-ray”—or just click here.)
In any case, when this news broke last night, too many otherwise respectable geek and movie news outlets online reported it as “Marvel and Disney have announced...” when nothing of the sort was true. This is a product licensed by Disney Consumer Products, but it is not in any way shape or form a licensed Walt Disney Studios Home Entertainment release. I immediately contacted my sources at Disney last night, who assured me that this was the case, and who have this morning provided us with this statement:
“While Manta Lab is a legit licensee of Disney, and does create custom Steelbooks for Disney Blu-ray titles through Disney Consumer Products, the pre-order for a disc-less WandaVision was a surprise to some and we are looking into it as well as speaking to our partners in market.”