Disney (and others) at the Box Office - Current State of Affairs

Hawkeye_2018

Well-Known Member
All studios makes films that they believe will be good and get people to come out. No studios releases a film saying "I hope no audience likes this and it makes no money". A lot of it is luck. So just saying "make good films" isn't going to make an audience flock to a movie.
Not to mention, movies like Mario Bros, that was very average, made crazy money. Timing is also huge, Mission Impossible likely does much better with a different release date. Haunted Mansion, will also leave millions on the table by not having an October release date.
 

Tha Realest

Well-Known Member
All very true. In America we call that being an "Armchair Quarterback" (I imagine there's a Dutch version of that saying that uses far more svelte and lithe athletes and their fans than we have 🤣 ), and I'm just as guilty of it as the next person. And it certainly makes conversations and discussions fun for amateur observers like myself.

But it's also a legitimate issue and concern that a once-consistent entertainment empire like The Walt Disney Company, who has the benefit of four lavishly funded and expertly staffed flagship studios, suddenly can't make a dime at the box office this summer.

Things were already not going well last year with Lightyear and Strange World, but this summer has been consistently disastrous. Indy 5's horrible results alone should get some folks fired in Burbank. But then add the weak profits from Guardians 3 that were blown out of the water by the hundreds of millions in losses from Elemental and Little Mermaid combined, and you have a real box office crisis for Disney.

What's left?... Haunted Mansion hits theaters in 4 days. And if that also loses tens of millions of dollars? :eek:
I think HM will lose money theatrically. Whether it becomes a cult classic decades from now is anyone’s guess.

Ms Marvel was poorly watched, and Secret Invasion doesn’t exactly seem to be generating much viewers or social media enthusiasm, so we’ll see if that tepid response drags down The Marvels.

Too early to tell on Wish. Doesn’t seem to have much stiff competition in December so should do well, but “do well” and “make a profit” aren’t the same thing.
 

Hawkeye_2018

Well-Known Member
All very true. In America we call that being an "Armchair Quarterback" (I imagine there's a Dutch version of that saying that uses far more svelte and lithe athletes and their fans than we have 🤣 ), and I'm just as guilty of it as the next person. And it certainly makes conversations and discussions fun for amateur observers like myself.

But it's also a legitimate issue and concern that a once-consistent entertainment empire like The Walt Disney Company, who has the benefit of four lavishly funded and expertly staffed flagship studios, suddenly can't make a dime at the box office this summer.

Things were already not going well last year with Lightyear and Strange World, but this summer has been consistently disastrous. Indy 5's horrible results alone should get some folks fired in Burbank. But then add the weak profits from Guardians 3 that were blown out of the water by the hundreds of millions in losses from Elemental and Little Mermaid combined, and you have a real box office crisis for Disney.

What's left?... Haunted Mansion hits theaters in 4 days. And if that also loses tens of millions of dollars? :eek:
Both those films had pretty decent legs. After home video and pay Tv sales, Mermaid will break even at the very worst
 

TP2000

Well-Known Member
Both those films had pretty decent legs.

After six weeks in theaters, Elemental has now racked up a $130 Million loss for Pixar at the global box office.

After eight weeks in theaters, Little Mermaid has now racked up a $110 Million loss for Walt Disney Studios at the global box office.

After home video and pay Tv sales, Mermaid will break even at the very worst.

Yay? 🤔
 

Sir_Cliff

Well-Known Member
But it's also a legitimate issue and concern that a once-consistent entertainment empire like The Walt Disney Company, who has the benefit of four lavishly funded and expertly staffed flagship studios, suddenly can't make a dime at the box office this summer.

Things were already not going well last year with Lightyear and Strange World, but this summer has been consistently disastrous. Indy 5's horrible results alone should get some folks fired in Burbank. But then add the weak profits from Guardians 3 that were blown out of the water by the hundreds of millions in losses from Elemental and Little Mermaid combined, and you have a real box office crisis for Disney.
My impression is that they know there is an issue. Iger has described both Lightyear and Strange World as creative misfires, which is easy for him as he happened not to be CEO when they were released but also an acknowledgement of an issue. Either way, I don't think that is controversial in either of those cases.

From there on in, it gets a little murkier in terms of why the different films have failed and what exactly is going on with the box office. I gave the example of the new M:I film earlier, but I think that is a good barometer that mostly avoids getting in to politics. The film got excellent reviews, delivers on everything the franchise has always delivered, and there are no political issue around it from any side. Yet, for some reason audiences have so far shrugged.

I think there are probably different reasons why different movies have struggled, but I am leaning toward a general (and overdue) fatigue at the similarity of the movie line-up year after year (be it Marvel, Disney remakes, or big franchises) and a need to rethink how movies make money in the streaming era. That may mean $150million becomes the new $250million as far as budgets are concerned, or perhaps just that break-even becomes a good result as far as box-office is concerned with the idea you will then make pure profit off hefty streaming payments.
 

TP2000

Well-Known Member
I think there are probably different reasons why different movies have struggled, but I am leaning toward a general (and overdue) fatigue at the similarity of the movie line-up year after year (be it Marvel, Disney remakes, or big franchises) and a need to rethink how movies make money in the streaming era. That may mean $150million becomes the new $250million as far as budgets are concerned, or perhaps just that break-even becomes a good result as far as box-office is concerned with the idea you will then make pure profit off hefty streaming payments.

I agree with all of that you just said.

I feel the most strongly that all of Disney's studio budgets simply have to be slashed ASAP. Based on repeated box office results the past year, there is no longer a business case for a $200 Million movie, let alone a $250 or $300 Million movie, from any of Disney's flagship studios.

I think the reasons are due to several factors coming together, but they should not have been surprises to Disney.

I read an article this weekend about the Hollywood strikes, and one of the striking actors said something that I think helps sum up the current situation very nicely. I'm paraphrasing, (and I should probably find the article to link to), but he basically said "In the past the studio heads were creative people who understood movies, but now they are just executives who only understand Wall Street."

I think that sentiment applies to Disney's current box office mess, movie after movie after movie now. :(
 

celluloid

Well-Known Member
If this is the barometer we’re using, then a lot of people owe Kevin Costner an apology for all the grief over Waterworld, which has had success over three decades in multiple theme parks now

That is thanks to great theme park and live entertainment design, not less than mediocre film work.
 

Hawkeye_2018

Well-Known Member
The 3 big things...
Control budgets, get people to subscribe to D+ but also pay to see it in a theater, and lastly, just make good movies that people want to see.
The first one will happen. I have no idea how the other two will play out.
 

Wendy Pleakley

Well-Known Member
Yes, it does make me chuckle a little that so many people feel they have discovered the magic formula for profitability in Hollywood: Just make good films!

I don't think any studio executives are reading such posts and wondering why they'd never thought of it.

Yep. It's fun to play armchair quarterback but it feels very random sometimes as to why something is a hit.

Mario and Barbie hit a winning formula of taking a long popular IP and bringing it to a new medium. That has some people saying that audiences want something new.

However, audiences also embraced movies that were the opposite of original - Maverick, The Force Awakens, and Jurassic World were the definition of giving audiences a familiar experience. Were those so successful strictly because a lot of time passed between the original and the follow-up? Can we conclude semi-remakes are a good idea but only after a certain amount of time has passed?
 

celluloid

Well-Known Member
If you Subscribe to Disney Plus for a year you get five dollar credits for the theater every month towards a theatrical release of a Disney film.

Boom. A simple start that would be worth trying as people will be more.likelt to take their entire family to the theater for the Disney movie.

Disney knows the secret is to make quality movies as do other studios. They just wanted to try the lay and when it works, toss money at the franchise for as long as they could first.
 

BuddyThomas

Well-Known Member
I think they were marketed much better than others. People this year are being very picky on what they go out to the movies to see. Barbie is stupid but fun while Oppenheimer will stick with you long after the movie. It's well done Edutainment. I'd love to see a prequel to Oppenheimer about Filo Farnsworth and the invention of Television. They are both related. There is good cloak & dagger type stuff related to the Farnsworth story.
Oppenheimer was amazing. As of now, best picture, best actor, best actress (Emily Blunt), best supporting actor (Robert Downey Jr), best score, best sound, best screenplay, best director. Not sure if Florence Pugh will end up with a best supporting actress nom but she was great too.
 

Phroobar

Well-Known Member
Yep. It's fun to play armchair quarterback but it feels very random sometimes as to why something is a hit.

Mario and Barbie hit a winning formula of taking a long popular IP and bringing it to a new medium. That has some people saying that audiences want something new.
Kind of the reason why the original Lego Movie did so well.
I hear Mattel has a Magic 8 ball movie in the works.
 

TP2000

Well-Known Member
Just so we're all aware, I Googled the production budget for Oppenheimer. Universal only spent $100 Million on it.

And yes, it's bad that I can now put the word "only" in front of $100 Million, thanks to Disney's ridiculously bloated budgets. :rolleyes:
 

TP2000

Well-Known Member
Kind of the reason why the original Lego Movie did so well.
I hear Mattel has a Magic 8 ball movie in the works.

Someone tell me when they make the E-Z Bake Oven movie. That thing always fascinated me with the 60w lightbulb and little cake packets.
 

Disney Irish

Premium Member
Just so we're all aware, I Googled the production budget for Oppenheimer. Universal only spent $100 Million on it.

And yes, it's bad that I can now put the word "only" in front of $100 Million, thanks to Disney's ridiculously bloated budgets. :rolleyes:
Oppenheimer is not a very fx heavy film, its really just talking with some very nice cinematography. These type of films tend to cost a lot less to make.

This is not to excuse excessive budgets for any studio, but just trying to put it into context. Compare that to Nolan's last film, Tenet, which was $205M.
 

Phroobar

Well-Known Member
They have an adult A24-esque Barney movie in the works, nothing is off the table.
Did you ever see my Barney movie trailer? I made it back in early 90s for a multimedia computer science class so it is pretty low res. It was called Night of the Purple Dinosaur. It's pretty bloody. Search youtube for it.

Warning: Barbies were harmed in the making of this movie.
 

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