DisneyHead123
Well-Known Member
I really think in the case of Barbie it was 80% the fact that they made it an “event” so successfully. The pop-ups got lots of social media love and there were small scale “pop up” events locally. I think they had pink popcorn at many concession stands. Women and girls got super into the themed dress-up aspect - I have to say, walking by a local theater and seeing everyone all decked out in such fun outfits was cool. Add to that a pent up demand for a female tent pole.Yep. It's fun to play armchair quarterback but it feels very random sometimes as to why something is a hit.
Mario and Barbie hit a winning formula of taking a long popular IP and bringing it to a new medium. That has some people saying that audiences want something new.
However, audiences also embraced movies that were the opposite of original - Maverick, The Force Awakens, and Jurassic World were the definition of giving audiences a familiar experience. Were those so successful strictly because a lot of time passed between the original and the follow-up? Can we conclude semi-remakes are a good idea but only after a certain amount of time has passed?
I really hope what studios take away from this isn’t that people want “retro toy movies”. I think what they want is “fun female “event”” movies.