And yet we have a movie like The Fall Guy, which by all measures is "good content" and should have been a hit, and it could barely rise above the bow. And before someone makes a comment, no that wasn't for political reasons.
So this idea that all it takes is for good content to be released and the audience will come flocking is bunk. Hollywood has been trying to crack the code for generations on what audiences want. And just when they think they crack the code the audience changes and you have what should be sure fire hits failing. Its making the whole industry question what the audience wants, and they really want to know....
‘The Fall Guy’ had all the makings of a massive summer blockbuster. So what went wrong? And why don’t audiences actually go to the sorts of movies they claim they want?
screencrush.com