Maybe it appears Box Office is becoming irrelevant to some… but Theaters still feel relevant to most studios… they now have data that point towards films doing better on streaming if they go to theaters first… the top 10 films on streaming for 2023 all went to theaters first…Saltburn is one of the buzziest movies right now… I don’t think that would of happened if it did not go to theaters first
IMO straight to streaming is the new straight to DVD/Blu-Ray
Agreed, which is why it's a little curious that Disney has seemed pretty intent on using Searchlight in part as a direct-to-Hulu label. A growing amount of their stuff seems to be going that route. I would have seen pretty much all of them, had they hit theaters, but I haven't even thought about watching (checks notes) Rye Lane, Quasi, or the upcoming Suncoast. [Note: The Academy's obsession with mediocre Diane Warren songs means I'll be watching Flamin' Hot before too long.] They're actively telling me those movies are less than by not having even a small art-house release first.