Just so you know Pulp Fiction is Technically a Disney MovieDisney+ needs a section similar to old video store's adult section. It is another erosion of the family friendly brand name. Why not rename the service to something that isn't linked to Disney. Just call it Hulu+. It just seems strange watching Poor Things on Disney.
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Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
Casper Gutman
Well-Known Member
Can you IMAGINE if Disney released Priest today? The park would be burned down. It just shows what an extreme age we live in and how the current controversy is the result of a huge, incredibly disciplined, enormously powerful network of media outlets and politicians working blasting propaganda non-stop.
CinematicFusion
Well-Known Member
Priest sucked though… maybe it would fit right in with recent Disney films.
I did enjoy Haunted Mansion.
Rebrand Disney+ and call it Touchstone… problem solved.
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BrianLo
Well-Known Member
It’s interesting to note that the marketing rule does not apply correctly to Illumination films. Their budgets are often widely out of whack with their marketing spend.
For example Minions had a budget of 74 million but a marketing spend of 593 million. No that’s not a typo. Not what I’m accusing Migration of by any means, but 36 million seems awfully under-estimated. I’d imagine it is at least closer to Wish’s 100m. I think we all know Illumination campaigns rival or outstrip Disney.
Just to put an ‘asterisks’ besides the guess. Even Trolls 3 I’d assume spent more on marketing than the film was budgeted.
BrianLo
Well-Known Member
Just to get ahead of the forthcoming breathless posts (sorry to using your post as a jump off). These three Pixar movies are already paid for. This is more akin to re-release and calculating profitability based on ‘the rules’ does not apply. I’d say they are hoping for several million dollars on these things. Certainly not more than very low 8 figures, definitely not hundreds. They are just taking advantage of the dearth of releases to make a quick buck and theaters will happily allow it because they also have nothing to show.
TP2000
Well-Known Member
I'm just using a general "Marketing budget is half of production budget". Unless there's reputable industry sources (Isabella Soares after she's done studying for mid-terms doesn't count) that note a different spend. For instance, The Little Mermaid was reported by Variety to have a marketing budget of $140 Million, so I used that instead of half the production budget which would have been $125 Million.
Minions spent nearly $600 Million on marketing? What did they do, give a free toaster to everyone who bought a ticket?
TP2000
Well-Known Member
How were they paid for? Can you give us an example of how the Soul production budget of $150 Million was already paid for?
Even with a miniscule overseas marketing budget of only $15 Million in 2021 (Probably more than that, but let's really lowball it)? Based on 40% overseas box office and a guesstimate of 50% of tepid DVD sales, my cocktail napkin math shows this...
Soul: Production $150, Marketing $15, Domestic B.O. Take $0, Overseas B.O. Take $47, DVD Take $6 = $112 Million Loss
Andrew C
You know what's funny?
It is interesting to me that box office duds and losses are now acceptable if there is at least an opportunity to make it up later through merch, streaming, etc. They cannot aim for box office success AND then reap even more benefits down the line that comes from that??
BrianLo
Well-Known Member
The production costs were long picked up by streaming when they cancelled the theatrical release. Part of the reason D+ production costs skyrocketed under Chapek, he started shoveling 200 million dollar films to it.
Similarly to how the Mandalorian’s budget is paid for, despite never have entered a theater and likely never will. But if they had a ‘fan event’ to air some of the episodes in the theater, it wouldn’t need to justify or be accountable to the entire production costs. It’s a re-release of a ‘TV’ movie if you will.
Vegas Disney Fan
Well-Known Member
I’m torn on rated R movies on D+, I kind of agree it harms the brand because Disney is so associated with kid friendly but I also hate having to swap back and forth between D+ and Hulu when searching for something to watch.Disney+ needs a section similar to old video store's adult section. It is another erosion of the family friendly brand name. Why not rename the service to something that isn't linked to Disney. Just call it Hulu+. It just seems strange watching Poor Things on Disney.
A Hulu tab next to the Disney, Star Wars, Marvel, etc tabs would probably be an easy compromise, it’s still on D+ but set apart as more of an adult section.
BrianLo
Well-Known Member
They aren’t, really. It just isn’t so white and black. Some are disappointing, but will still make money. Some are just outright flops.
Disney historically had a lot of white last decade, but this year there was a lot of black AND a lot of grey. We’re just trying to onboard people what grey actually means.
The company is also pivoting to streaming and in Iger’s mild defense the aggressive pivot wasn’t really his move, it was Chapek (emboldened by the pandemic).
Disney Irish
Premium Member
They took your advice... That is exactly what they are doing.
Andrew C
You know what's funny?
Grey isn't sustainable. Grey looks like they are not even trying....or they are trying but just really suck at what they do.
Also, its gray...stop trying to make me Canadian again.
Andrew C
You know what's funny?
I feel like this is a good idea...but at the same time I still open the separate Hulu app to view Hulu content.They took your advice... That is exactly what they are doing.
Vegas Disney Fan
Well-Known Member
When did that happen? I just opened D+ to check and it’s there as a beta. Lol.They took your advice... That is exactly what they are doing.
TP2000
Well-Known Member
But during the fiscal quarter that Soul was released on Disney+, Q2 of Fiscal '21, Disney+ lost over $250 Million in just those 90 days that Soul was being offered "for free!" on Disney+.
So Disney already lost $250 Million while streaming Soul on Disney+ back in the winter of 2021. That doesn't "pay" for the movie that was supposed to go to theaters, it means Pixar failed to recoup their production budget of $150 Million. And on top of that, Disney lost a lot more doing it that way on Disney+.
Andrew C
You know what's funny?
I feel like it happened for me sometime over the holidays if I remember correctly.
BrianLo
Well-Known Member
Grey isn't sustainable. Grey looks like they are not even trying....or they are trying but just really suck at what they do.
Also, its gray...stop trying to make me Canadian again.
No, it isn’t sustainable. Nor is it a studio closing crisis (ironically Pixar is the only one that probably can be called a success this year). They don’t want more 2023’s.
I event corrected myself to ‘theater’ a few posts ago, with the express purpose of providing translation. It caused me pain to do so. This is how you can tell I’m not exclusively GPT.
Disney Irish
Premium Member
It started in December to get subs use to idea, ie make sure any parents setup their parental controls. It goes live in March for all Bundle subs.