Yes, these companies are being generous by offering these plans. The plans exist to encourage consistent moviegoing, which in 2023 also includes hot food and alcohol sales.
Theatrical’s numbers are inflated. Movies only occasionally hit zeitgeist status. That’s bad for business.
On the subscription side of things, like streaming, the prices are not static. If the value increases with more movie releases, the price of the subscription plans will go up.
Market can and will always change. Theaters are not dead, nor are they dying. This year alone you have seen plenty of studios have their most profitable years than ever. Other businesses and their studios will have to keep up if they want to keep playing competitively.
What do you mean by numbers are inflated?
It is fact movies were more attended and more money was spent on them than the previous two years. Things are growing. Not shrinking. Studios are slowly distributing more movies again. Studios are not back to 2019 number of theatrical releases yet but every year has grown.(writer's strike likely did not slow that too much)
Streaming Services are even getting in on theatrical releases first.
What do you define as zeitgiest status? It is hard to tell with just releases this year.
Some may end up being a flash in the pan but success wise we had Barbie, Mario, Spiderverse sequel and Oppenheimer hit some great popularity this year. That is really good considering we are still only around half of what released in 2019(which were mostly Star Wars and Marvel sequels)
You also have a lot of moderate budget smash hits and well received films.
Some of you always want to revert just because it was a bad year for a studio or two, the entire industry must be in peril.
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