Disney (and others) at the Box Office - Current State of Affairs

TP2000

Well-Known Member
At some point they end up talking to themselves. It’s kind of funny.

You should see me in traffic, I talk out loud to myself a lot. It's helped that now people just assume I'm talking via Bluetooth, but back in the 20th century it could be embarrassing when other drivers noticed it :rolleyes: .
 

TP2000

Well-Known Member
Box Office is now in for Monday. The Marvels had a 74% drop from Sunday, which is a much bigger drop than usual for a brand new tentpole film.

Manic Monday.jpg


The Marvels is below the standard trendline for box office as it exits its debut weekend. It will be interesting to see what the box office does for The Marvels next weekend, and if the drop off is more than 60%.

Right now, The Marvels looks to have very short legs. Will it rebound next weekend? Can it rebound?

Short Legs.jpg
 

Disney Irish

Premium Member
I read the article. It said very clearly that only 19% of the audience for The Marvels this past weekend was aged 18 to 24. That is down from 40% of the audience for Captain Marvel just four years ago.

The article also said this in conversation with the demographic analyst who studied Marvel's big audience loss of Gen Z:

"But even though he’s not prepared to bet against Marvel righting the ship in the future, they need to make sure they’re not losing the 18- to 24-year-old males who appear more inclined to watch “Five Nights at Freddy’s.”

Marvel needs to fix that demographic problem ASAP, it would seem to me. :eek:
You glossed over the whole point that overall, individual movies aside, demographics for the MCU have remained stable.

And as I mentioned they have been building a new younger team of Avengers, so they are already working on making sure they aren't losing the younger generations. They started that long before you, or even that article, mentioned it.
 

TP2000

Well-Known Member
You glossed over the whole point that overall, individual movies aside, demographics for the MCU have remained stable.

And as I mentioned they have been building a new younger team of Avengers, so they are already working on making sure they aren't losing the younger generations. They started that long before you, or even that article, mentioned it.

So the Gen Z demographic collapse is just a one-time-only thing for The Marvels, after spending $275 Million to get there?

The kids didn't want to see it, apparently. Yikes! :eek:
 

Disney Irish

Premium Member
So the Gen Z demographic collapse is just a one-time-only thing for The Marvels, after spending $275 Million to get there?

The kids didn't want to see it, apparently. Yikes! :eek:
It ebbs and flows with each movie, but the overall demographics for the entire franchise remain the same. You're basically missing the forest for the trees.

Deadpool 3 is likely to bring back in that crowd that you think isn't interested.
 

Disney Irish

Premium Member
And what’s left in the tank after the final Ryan Reynolds/Hugh Jackman teamup?
Well they have two Avengers movies scheduled, F4, hopefully Blade, which I imagine would be big draws. There are a few more in there but I suspect some retooling is happening as we speak on those.

And then beyond that Mutants, another big draw, which may or may not include one or both Reynolds and Jackman.

So there should be plenty left in the tank after Deadpool 3.
 

Tha Realest

Well-Known Member
Well they have two Avengers movies scheduled, F4, hopefully Blade, which I imagine would be big draws. There are a few more in there but I suspect some retooling is happening as we speak on those.

And then beyond that Mutants, another big draw, which may or may not include one or both Reynolds and Jackman.

So there should be plenty left in the tank after Deadpool 3.
Well. Of the two Avengers films scheduled, it seems they are recalibrating how those are going to look. Of the Avengers lineup, who’s left? Stark, Black Widow, Maximoff dead. Black Panther is undergoing a rejuvenation and they seem to have moved on for now. Parker’s had his existence mind-wiped by the rest of the universe. Vision doesn’t remember who he was.

That leaves…goofy Hulk, Thor (maybe), Hawkeye, Captain America, and the stars of Quantumania and The Marvels. Not exactly a sure fire hit for a lineup.

I like the choice for the FF, but there’s never been a good FF film. The troubled and rebooted production for Blade worries me.
 

Ghost93

Well-Known Member
You've mischaracterized what I said. I said that The Marvels seems to have bombed huge at the box office for many reasons, but from what I saw of the marketing and trailers some of those reasons are;
  • The Pakistani immigrant story seems fake and forced and cringey. Box checking by HR ahead of organic storytelling.
  • Teenage boys like to look at really hot girls. Scientific fact that has kept our species going for 100,000 years.
  • The public seems to have rejected the entire movie, across age groups and genders and national boundaries.
I won't dispute that (straight) teenage boys like to look at hot girls, but how is Ms. Marvel being Pakistani "forced and cringy?" It's integral to her character. Pakistani people exist and other than The Marvels I don't think I've ever seen them represented in a lead role in a major blockbuster. Are you saying that they should never be featured in movies? Because I can't get on board with that.

I didn't even like The Marvels as a movie, but there is nothing "box checking" about the Ms. Marvel/Kamala Khan character.
 

BrianLo

Well-Known Member
I think "opinion" is much too generous a description. "Tendentious and wilfully uninformed speculation" would be closer to the mark.

This tangent was truly bemusing. It was the repackaging of attack the young actress, without realizing that literally everyone loves Iman Velani. I think many of us already can see the cracks, but this one is truly just a hole.

Fortunately, this forum is filled with many. Fans, critics, ex-fans... but only one non-movie fan who washed up here from the politics sub-forum. They'll wash away immediately as soon as the box office tides turn and they lose their audience.
 

Disney Irish

Premium Member
Well. Of the two Avengers films scheduled, it seems they are recalibrating how those are going to look. Of the Avengers lineup, who’s left? Stark, Black Widow, Maximoff dead. Black Panther is undergoing a rejuvenation and they seem to have moved on for now. Parker’s had his existence mind-wiped by the rest of the universe. Vision doesn’t remember who he was.

That leaves…goofy Hulk, Thor (maybe), Hawkeye, Captain America, and the stars of Quantumania and The Marvels. Not exactly a sure fire hit for a lineup.

I like the choice for the FF, but there’s never been a good FF film. The troubled and rebooted production for Blade worries me.
The MCU is telling the Multiverse Saga right now, so they can literally bring anyone into the two scheduled Avengers movies. That includes any past Avenger that died or any castings that fans have been wanting from anywhere in the Multiverse, literally anyone. This is similar to how fans wanted Krasinski to be cast as Mr Fantastic and he got cast for the part in Strange 2 without the whole rest of the F4 team.

Plus not to mention Young Avengers being setup. Add to that that Mutants are also likely to be part of at least Secret Wars the second Avengers movie, with their own standalone movies later.

So similar to End Game its very likely it be jam packed with any and every Avenger imaginable, past, present, and future, and anyone in-between. Which in my mind is exactly how a Saga ending story arc in the MCU should end, any and every Avenger character no matter what form is brought in to fight whatever needs to be fought.

As for the F4, this will be the first time they are being told by Marvel Studios, ie never been under Feige's control. So I'm not really worried about it. And as for Blade I don't care if the script gets rewritten 100x, as long as they get it right that is what I care about, so we'll see what happens.
 

TP2000

Well-Known Member
I won't dispute that (straight) teenage boys like to look at hot girls, but how is Ms. Marvel being Pakistani "forced and cringy?" It's integral to her character. Pakistani people exist and other than The Marvels I don't think I've ever seen them represented in a lead role in a major blockbuster. Are you saying that they should never be featured in movies? Because I can't get on board with that.

No, I'm saying make it really important that she's Pakistani for some reason. Did her Pakistani culture somehow save lives when a villain was threatening to destroy the planet and only she could have done that via knowledge of Pakistani culture?

It appears she could have been any type of second-generation immigrant whose parents escaped from a failed nation to risk everything and legally emigrate to the greatest nation on earth to work hard and achieve the American dream. She could have been Vietnamese, or Guatemalan, or anything really. But make it something that is somehow important to the plot of being a superhero. Otherwise, what's the point?

I know HR is happy, but the audience of hundreds of millions of people around the world who did not go see this movie weren't impressed. So make her something that is impressive enough to pull people into theaters. You know, sell tickets.

Because The Marvels failed at selling movie tickets. The Ms. Marvel character, with the lowest Nielsen ratings on Disney+ and a backstory that audiences clearly didn't care about, wasn't the only reason for that box office failure. But it's certainly at least 25% of the reason.
 

TP2000

Well-Known Member
This tangent was truly bemusing. It was the repackaging of attack the young actress, without realizing that literally everyone loves Iman Velani.

If everyone loves this young actress, why did the Disney+ series she starred in have the lowest Nielsen ratings of any Marvel offering on that streaming service? Where are her fans that love her?

They apparently can't afford 15 bucks a month to watch her act in a TV series.

 

TP2000

Well-Known Member
Just sayin’.

I haven't discussed the movie. I haven't seen it, so how could I?

I have discussed two things I have seen; all the trailers and marketing that features the three heroines, and the box office data and demographic statistics behind it that shows that The Marvels is the biggest bomb in Marvel box office history.

Why do you think The Marvels bombed so badly at the box office?
 

Disney Irish

Premium Member
No, I'm saying make it really important that she's Pakistani for some reason. Did her Pakistani culture somehow save lives when a villain was threatening to destroy the planet and only she could have done that via knowledge of Pakistani culture?
Since you don't care about this movie, the character, or even the MCU or Marvel in general and already made up your mind on things, not sure why this is important to you.

But without given spoilers away for the D+ show and in the shortest answer possible, yes.
 

TP2000

Well-Known Member
Since you don't care about this movie, the character, or even the MCU or Marvel in general and already made up your mind on things, not sure why this is important to you.

Like most of us here, I care for the long-term survival of The Walt Disney Company.

They've had a disastrous 2023 at the box office, they've lost over $800 Million so far, and that simply can't continue.

That's why this is important to me.
 

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