Disney (and others) at the Box Office - Current State of Affairs

[Indy_UK]

Marvel Studios Taking Stock of Strategy Amid ‘The Marvels’ Meltdown

Kevin Feige's storied superhero studio and parent company Disney will now release only one superhero pic next year — Shawn Levy and Ryan Reynolds' 'Deadpool 3' — instead of three.

www.hollywoodreporter.com

This quote is rich: “On Nov. 8, Bob Iger said during on an earnings call that Disney’s movie empire has “lost focus” because of an emphasis on quantity over quality in the rush to feed Disney+ under the Bob Chapek regime (though it was Iger himself who initiated this push before Chapek’s reign.)”

1/2 Marvel movies a year I think the casual viewers are fine with.

What they also should have done was a 2 year gap after end game to give the viewer time to breathe, and get excited for the next phase. Also probably would have given Marvel more time to have written it all better.

Agreed that is rich from Iger. He's the one responsible.

 

[TP2000]

Hey, don’t discount it. It’s bombing in China, too.

Here are the top 10 countries for box office this past weekend. The Marvels opened globally everywhere this weekend, it has no new territories waiting to debut in. It's global box office debut weekend came in at $109 Million; $46 domestically and $63 from overseas.

It made $11 Million off of the 1.4 Billion moviegoers in Communist China, about $4 Million in the UK, and then it goes downhill fast from there. After Italy it only made a few hundred thousand in each country this past weekend ($273,000 in New Zealand!).

The Marvels (2023) - Financial Information

Financial analysis of The Marvels (2023) including budget, domestic and international box office gross, DVD and Blu-ray sales reports, total earnings and profitability.

www.the-numbers.com

 

[BuddyThomas]

You know, I think this is the best idea you’ve ever had!! In fact, since this happens over and over again with pretty much every movie, I would recommend taking it one step further. No one here will miss anything.

This, 100%.

 

[Tha Realest]

1) Complain movie performance is discussed in attraction threads, get said discussion moved to “Disney Movie” forums.

2) Complain that threads for the individual films discuss objective box office performance, shunting discussion to one singular thread

3) Show up in the “Disney at the Box Office - So what happens now?” and,

4) Complain that this thread is discussing box office performance and conjecture on the future.

 

[TP2000]

And for those that keep saying the MCU is dead or dying......

Why the Age of Marvel Is Not Quite Over

After bombing with ‘The Marvels’ and releasing a glut of projects in recent years, there is still hope for the studio to push through the wreckage.

www.hollywoodreporter.com

Things are lookin' up!

On the flip side, this demographic data would seem to be a huge problem for the future...

Does Marvel Have a Gen-Z Problem? Just 19% of ‘The Marvels’ Audience Was 18-24

19% of "The Marvels" audience was 18-24 compared to 40% for "Captain Marvel." Marvel has a Gen-Z problem.

www.indiewire.com

Umm.... what exactly is that arm gesture that young Ms. Marvel is doing???

 

[BuddyThomas]

1) Complain movie performance is discussed in attraction threads, get said discussion moved to “Disney Movie” forums.

2) Complain that threads for the individual films discuss objective box office performance, shunting discussion to one singular thread

3) Show up in the “Disney at the Box Office - So what happens now?” and,

4) Complain that this thread is discussing box office performance and conjecture on the future.

OR……the way you and your pals operate:

1) Complain.

2) Complain.

3) Complain.

4) Complain.

 

[TP2000]

1) Complain movie performance is discussed in attraction threads, get said discussion moved to “Disney Movie” forums.

2) Complain that threads for the individual films discuss objective box office performance, shunting discussion to one singular thread

3) Show up in the “Disney at the Box Office - So what happens now?” and,

4) Complain that this thread is discussing box office performance and conjecture on the future.

I'm so glad you caught that too. I thought it was very funny how that's been working.

 

[LittleBuford]

1) Complain movie performance is discussed in attraction threads, get said discussion moved to “Disney Movie” forums.

2) Complain that threads for the individual films discuss objective box office performance, shunting discussion to one singular thread

3) Show up in the “Disney at the Box Office - So what happens now?” and,

4) Complain that this thread is discussing box office performance and conjecture on the future.

The complaint is against uninformed and hateful drivel, not any of the things you've listed here.

 

[Disney Irish]

Things are lookin' up!

On the flip side, this demographic data would seem to be a huge problem for the future...

Does Marvel Have a Gen-Z Problem? Just 19% of ‘The Marvels’ Audience Was 18-24

19% of "The Marvels" audience was 18-24 compared to 40% for "Captain Marvel." Marvel has a Gen-Z problem.

www.indiewire.com

If you read the contents of the article and not just the headline you'd see they went into further analysis. It shows that overall demographics have been pretty steady.

"Senior Comscore analyst Paul Dergarabedian’s read on the data is that even with a few blips, Marvel’s demographic makeup is still solid. Some MCU titles in that mix may make the numbers skew older. And the “Avengers” movies made so much money, they’re outliers among all the normal MCU movies. But even though he’s not prepared to bet against Marvel righting the ship in the future, they need to make sure they’re not losing the 18- to 24-year-old males who appear more inclined to watch “Five Nights at Freddy’s.”

“Every big brand rises and falls on their latest movie, but also on their legacy and the brand equity. We’ve seen that with a lot of big franchises like ‘Mission: Impossible’ or ‘Indiana Jones,’ they are held to such a high standard that unless you’re hitting a home run thematically, critically, and box office wise, it’s seen as a disappointment,” Dergarabedian said. “These brands have relied on the equity and good will built up over decades or years, and when you have a few missteps, the audience can very quickly migrate to another genre or form of entertainment, and you have to win them back.”"

The idea here is that individual films aren't the indicator of a demographics shift, but rather the overall franchise is. So individual movies might skew lower, but the overall demographics trend for the franchise remains the same. In addition the overall stance should be to continue to entice younger audiences to join the flock as is the case for any franchise.

The MCU has been moving toward the introduction of Young Avengers for awhile now. They are building up the next team for the next generation. Once they all land into a single overarching story I would anticipate more interest from the younger generation as the older generations start to fall away.

 

[_caleb]

You don't have to have a discussion with me specifically on this discussion board at all. Don't worry, my feelings won't be hurt.

But in a discussion thread titled Disney At The Box Office you should probably discuss box office data.

And The Marvels just bombed badly at the global box office. It will lose at least $100 Million for Disney. Now... discuss!

"Disney at the Box Office" is broader than "box office data," and we're now on 216 pages of discussion. While some here are giddily posting box office data, others of us are aware of the data, but are trying to discuss the reasons why recent Disney films haven't fared well financially.

You offered your opinions about the matter, suggesting that with The Marvels, audiences for were repelled because the film was intended for Pakistani immigrants, that at least one of the actors isn't attractive enough for the teenage boy fanbase, and that the public is rejecting certain themes (which aren't in the film).

Despite what some here are saying, I don't really think there is a way back to success for Disney with the previous model; too much has changed.

 

[BuddyThomas]

"Disney at the Box Office" is broader than "box office data," and we're now on 216 pages of discussion. While some here are giddily posting box office data, others of us are aware of the data, but are trying to discuss the reasons why recent Disney films haven't fared well financially.

You offered your opinions about the matter, suggesting that with The Marvels, audiences for were repelled because the film was intended for Pakistani immigrants, that at least one of the actors isn't attractive enough for the teenage boy fanbase, and that the public is rejecting certain themes (which aren't in the film).

Despite what some here are saying, I don't really think there is a way back to success for Disney with the previous model; too much has changed.

Wow. That’s even worse than what I thought he was posting (I have him on ignore but have seen the responses.) He has actually been saying the film failed because audiences were repelled by Pakistani immigrants??? Unreal.

 

[TP2000]

You offered your opinions about the matter, suggesting that with The Marvels, audiences for were repelled because the film was intended for Pakistani immigrants, that at least one of the actors isn't attractive enough for the teenage boy fanbase, and that the public is rejecting certain themes (which aren't in the film).

You've mischaracterized what I said. I said that The Marvels seems to have bombed huge at the box office for many reasons, but from what I saw of the marketing and trailers some of those reasons are;

• The Pakistani immigrant story seems fake and forced and cringey. Box checking by HR ahead of organic storytelling.
• Teenage boys like to look at really hot girls. Scientific fact that has kept our species going for 100,000 years.
• The public seems to have rejected the entire movie, across age groups and genders and national boundaries.

 

[TP2000]

Wow. That’s even worse than what I thought he was posting (I have him on ignore but have seen the responses.) He has actually been saying the film failed because audiences were repelled by Pakistani immigrants??? Unreal.

Yes, that's exactly what I said.

 

[Chi84]

Wow. That’s even worse than what I thought he was posting (I have him on ignore but have seen the responses.) He has actually been saying the film failed because audiences were repelled by Pakistani immigrants??? Unreal.

You’re violating the first rule of ignore: stop giving attention.

 

[LittleBuford]

You offered your opinions about the matter, suggesting that with The Marvels, audiences for were repelled because the film was intended for Pakistani immigrants, that at least one of the actors isn't attractive enough for the teenage boy fanbase, and that the public is rejecting certain themes (which aren't in the film).

I think "opinion" is much too generous a description. "Tendentious and wilfully uninformed speculation" would be closer to the mark.

 

[TP2000]

If you read the contents of the article and not just the headline you'd see they went into further analysis. It shows that overall demographics have been pretty steady.

I read the article. It said very clearly that only 19% of the audience for The Marvels this past weekend was aged 18 to 24. That is down from 40% of the audience for Captain Marvel just four years ago.

The article also said this in conversation with the demographic analyst who studied Marvel's big audience loss of Gen Z:

"But even though he’s not prepared to bet against Marvel righting the ship in the future, they need to make sure they’re not losing the 18- to 24-year-old males who appear more inclined to watch “Five Nights at Freddy’s.”

Marvel needs to fix that demographic problem ASAP, it would seem to me.

 

[Chi84]

I think "opinion" is much too generous a description. "Tendentious and wilfully uninformed speculation" would be closer to the mark.

See my above post.

Not everyone here is looking for discussion. Some are looking for other things. Why provide it?

 

[BuddyThomas]

You’re violating the first rule of ignore: stop giving attention.

Sorry. I’ve seen so many people responding to him and it seems his comments were even worse than I thought. But good point.

 

[TP2000]

I think "opinion" is much too generous a description. "Tendentious and wilfully uninformed speculation" would be closer to the mark.

So why do you think The Marvels bombed so badly at the global box office?

And can Marvel Studios keep losing $100 Million or more on these movies they spend $275 Million to make?

Cause I don't think they can keep repeating these mistakes.

 

[Chi84]

Sorry. I’ve seen so many people responding to him and it seems his comments were even worse than I thought. But good point.

At some point they end up talking to themselves. It’s kind of funny.