And I've no idea why. Sky doesn't provide a very compelling product in my view. From what I understand of the UK TV market, a lot of content is already provided through "Freeview", and a far smaller percentage of British and European families subscribe to cable compared to the American market. Without heavy, heavy investment in the product, I don't see that changing anytime soon. And the prevalence of free content means there's substantial market pressure to keep the price low, meaning they can't gouge customers with higher prices to generate revenue growth.
It's Captain. Captain Jack Sparrow
From someone in the UK, Sky is a great product. The premium content, like Sky Atlantic, sports and films, make it leagues above Freeview, and many consider it worth paying for as a result. I was very interested in the takeover battle on the grounds of what both Disney or Comcast could bring, what may happen to current content deals as a result, and whether recouping the takeover bill would have any impact on the pricing.
We only have one cable operator here, Virgin Media, and they only have coverage for about 50% of the UK. I, like many in my home town, can't get it. Sky, as a satellite provider, reportedly cover somewhere between 80 and 90% so has greater availability.