I’d argue that sports networks are actually the *only* channels that move the needle to buy any type of bundled arrangement. I think a lot of people here still don’t understand how much these sports networks make in terms of money: just one month of ESPN subscriber fee revenue is equal to the domestic gross of a Star Wars or Avengers movie. (Note that this doesn’t even include ad revenue, which also happens to be among the highest in TV.) The second highest subscriber fee channel on anyone’s cable package is that market’s regional sports network. Nothing else is even close (and by a magnitude of several multiples).
This isn’t because cable companies are being charitable to sports networks. Instead, it’s because those cable companies know that sports are the #1 reason why the households that matter the most (the ones willing to pay full price) buy cable bundles in the first place. This makes sense in the marketplace because you can find virtually every other type of content in multiple forms (e.g. streaming, downloads, TV, Blu-Rays, etc) at any time and anywhere. The difference with sports is that those programs are (a) live (AKA the only programs that people watch commercials en masse anymore, which is reflected in very high ad rates), (b) exclusive (e.g. when ESPN has the rights to a game, the *only* place you can see that game is on an ESPN platform), and (c) have no substitute (e.g. when an Alabama fan wants to watch an Alabama game, you can’t substitute an Ohio State game in its place and expect that Bama fan to be satisfied). As a result, sports networks have the most leverage to demand the highest fees by far.
This Disney-Fox deal was dead a few weeks ago, but it was resurrected quickly. What was the biggest thing that changed? The regional sports networks are now included (and you can see that the proposed price nearly doubled as a result). The RSNs are like ESPN on steroids at the local level - if you want a truly viable bundled offering in the New York market, for instance, you *need* the YES Network. (Look at the lack of DISH Network penetration in the NYC market because it has never carried YES compared all of the other markets where it does carry the local RSN.)
I was initially shocked that Fox is willing to part with these regional sports networks in the first place. They’re massive cash generators and would only serve to give ESPN even more leverage than it has now in the marketplace (while weakening the leverage of FS1, which Fox is keeping). Why would Fox be willing to give up all that scale and bundling power that it has developed in sports and entertainment?
However, when I took a step back and reminded myself that Fox isn’t really a truly independent company and is essentially the Murdoch family business that happens to be publicly traded, it all makes more sense. The Murdochs are about the become the largest shareholders of TWDC (creating an even larger and more powerful media behemoth than ever before) while still retaining Fox OTA/News/Sports as their personal bully pulpit on the side. This makes total sense for the Murdochs specifically in a way that wouldn’t have made sense for a truly independent Fox entity.