The problem (at least one of them) with this event is the target audience? Who is it? It's not the guests visiting on vacation. They have package deals that includes park admission. It's probably not locals. They have annual passes. They probably wouldn't spend extra $$ to pay for something they already paid for. The only possible audience I can think of is the people who are vacationing in central FL (without children) who were not planning on visiting WDW. If this is the case, it's a tough sell, trying to convince a couple who doesn't love Disney, to come to the Magic Kingdom for one evening, and pay $300, plus parking and food (except for ice cream).
Is there another target group that I'm not seeing?
Every other year my wife and I will spend 10 days at WDW for her birthday. We'll stay at the Contemporary. We've purchased Deluxe Dining, not to save money but to make sure that expense is removed from the equation. We aren't financing the trip with cards. It's paid for. We've also purchased multiple nights of MVMCP for financial reasons. Even as the cost has risen, the ability to hit attractions as other guests engage in mortal combat for space at the curb for parades has been beneficial to us. In an evening we can get in a days worth of attractions, without an extra night of lodging, or dining expense. That leaves other days free to do what we want, without trying to cram everything in.
Depending other trips we work in, $150 is close to being attractive based on reports. We can hit all of our favorites in and evening, spend the next day at AK, another day at Epcot before Drunkytown takes the stage, and DHS in the evening. Two days, four parks, even if abbreviated, but we've save a day of lodging, meals, and all of the other daily expenses, as well as saving a day of vacation time.
If I was in town for a conference and got out early enough, $150 to hit attractions would be appealing.
I hate this argument. We are Disney's strongest supporters and we're not their target market? I've taken enough marketing classes to know the importance of maintaining your base.
This forum, and the fans it represents is not their base. Wish and dream, all you want but there are not enough fans, with enough disposable income, with enough time to fill the role you suggest. The fan forums represent a segment of the base. It's vocal, opinionated, and passionate. But, it's small.
They don't, and shouldn't care from a purely financial point of view, what we think. They should care about what our neighbors, clients, friends, and distant family, that we don't influence think. The number of those people, that know none of us, that will leave and talk about the great time they had, outweighs all of the vitriol on this forum. That is their base.