Disney After Hours Event

ford91exploder

Resident Curmudgeon
The several levels of management above him who approved the outlay (running MK and all the buses for 3 hours ain't cheap) without even basic research as to whether there is a market for this will probably be wished good luck in their future endeavors as well.

But Disney is a business ...

No No No, They will be PROMOTED, The poor OPS manager who had zip to do with the entire thing except implement policy from on high will be fired.
 

Brad Bishop

Well-Known Member
No No No, They will be PROMOTED, The poor OPS manager who had zip to do with the entire thing except implement policy from on high will be fired.

That's the thing: bad managers look busy, blame the problems on those under them and get promoted.

The good managers I've had: don't look busy (because things are running smoothly instead of putting out constant fires) and they tend to tell upper management, "Wait.. We want to think this through so we don't have long-term repercussions..." They get canned or, if they're lucky, never promoted.

It's the most backwards thing I've seen but those constantly putting out fires (and really, starting them with their management style) look like go-getters!

Admins have the same problem. A good admin you'll rarely see and things just run smoothly (...so why have an admin?? They typically are let go). A crappy admin doesn't know how to keep things running smoothly and are constantly fixing things (their own problems that they didn't get right the first time). They're an asset to the company!
 

Nubs70

Well-Known Member
That's the thing: bad managers look busy, blame the problems on those under them and get promoted.

The good managers I've had: don't look busy (because things are running smoothly instead of putting out constant fires) and they tend to tell upper management, "Wait.. We want to think this through so we don't have long-term repercussions..." They get canned or, if they're lucky, never promoted.

It's the most backwards thing I've seen but those constantly putting out fires (and really, starting them with their management style) look like go-getters!

Admins have the same problem. A good admin you'll rarely see and things just run smoothly (...so why have an admin?? They typically are let go). A crappy admin doesn't know how to keep things running smoothly and are constantly fixing things (their own problems that they didn't get right the first time). They're an asset to the company!
Oh may 1000 likes be bestowed on your head.

I deal with the "firestarters" every day. It is physically draining trying to keep your customers from shooting themselves in the foot.
 

lentesta

Premium Member
Laurel (from our team) went last night. She really enjoyed it. Laurel said there were often literally no people in line at some of the attractions (she has a photo of a completely empty Space Mountain queue). They ran MSEP and there were stretches of the route with no guests.

She was able to ride 16 attractions, no character meets, Tiki Room, CBJ, Jungle Cruise, or Liberty Square attractions. Could have fit Jungle Cruise in if she didn't stop for photos. Said that the number of rides you experience is entirely based on how fast you can walk through the park and through the queues. And if you show up around 10 PM to take advantage of Tiki, CBJ, Liberty Square, etc, you can see the entire park in about 4 hours.

There may be scenarios in which this DAH event makes sense. If you were going to buy a base 1, 2 or 3 day MYW ticket, you could drop one day from that and pick up tickets to this. You're trading the incremental $ for zero waits and a unique experience.

I think the only bad thing about it was that we paid full price for the ticket instead of heading over to @Barcoco's bus stop. :)
 

note2001

Well-Known Member
Do we know what the sales vs give-away count was for last night's after hours? I know we can count one ticket sold (just above), and prior to that one family was given tickets.

I'm interested to see if management considering offering decent discounts, or if they might flat out cancel the remaining events. They'd be smart to lower the price and hand everyone who comes through the gate a push broom, telling them that with so few guests in the park, they have to sweep their way between rides to keep the magic stirred up. (If anyone can figure out how to get people pay them to work, it's Disney. :) )
 
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asianway

Well-Known Member
The several levels of management above him who approved the outlay (running MK and all the buses for 3 hours ain't cheap) without even basic research as to whether there is a market for this will probably be wished good luck in their future endeavors as well.

But Disney is a business ...
They did - except they asked if you would pay $125 for extra hours in the MK with low crowds and special character appearances. Someone twisted that into what we got
 

DisneyJeff

Well-Known Member
In the Parks
No
The problem (at least one of them) with this event is the target audience? Who is it? It's not the guests visiting on vacation. They have package deals that includes park admission. It's probably not locals. They have annual passes. They probably wouldn't spend extra $$ to pay for something they already paid for. The only possible audience I can think of is the people who are vacationing in central FL (without children) who were not planning on visiting WDW. If this is the case, it's a tough sell, trying to convince a couple who doesn't love Disney, to come to the Magic Kingdom for one evening, and pay $300, plus parking and food (except for ice cream).

Is there another target group that I'm not seeing?
 

DisneyJoe

Well-Known Member
I'm interested to see if management considering offering decent discounts, or if they might flat out cancel the remaining events.
I believe the 7 scheduled events are a planned test, they most likely have it budgeted to write off as a complete loss if need be, but making an adjustment after 1 night would be too early.
 

Wendy Pleakley

Well-Known Member
The problem (at least one of them) with this event is the target audience? Who is it? It's not the guests visiting on vacation. They have package deals that includes park admission. It's probably not locals. They have annual passes. They probably wouldn't spend extra $$ to pay for something they already paid for. The only possible audience I can think of is the people who are vacationing in central FL (without children) who were not planning on visiting WDW. If this is the case, it's a tough sell, trying to convince a couple who doesn't love Disney, to come to the Magic Kingdom for one evening, and pay $300, plus parking and food (except for ice cream).

Is there another target group that I'm not seeing?

Possibly business travelers who only have evenings free. This would allow them to do everything the MK has to offer, within hours that fit their schedule.
 

DVCOwner

A Long Time DVC Member
People attending conventions. I know that I went to Orlando several times for conventions and several people went to the Magic Kingdom for just one night during the week.

People going on cruise vacations out of Port Carnival. I know several people that fly into Orlando that day before the cruise and than have gone to Disney for the night before the cruise.

That is two that I can think of.
 

DVCOwner

A Long Time DVC Member
Here is another one. Businesses that are entertaining guest. I know when I worked in sales I gave away baseball tickets, show tickets, dinner shows, etc. to people that we where working with.
 

UncleMike101

Well-Known Member
I believe the 7 scheduled events are a planned test, they most likely have it budgeted to write off as a complete loss if need be, but making an adjustment after 1 night would be too early.
Executives love product review tests.
It gives them a chance to be in charge of a development project that, while worthless, makes it look as though they're a valuable asset to the company.
Disney would do better if they'd skip these costly time and resource wasting exercises and just place their ideas on sites like this one and let the broad spectrum of Disney fans here comment on them.
And they should skip the polls conducted in the parks as well.
Most guests are concerned with getting to their next Fast Pass destination or ADR and don't give the questions proper consideration.
They've been interrupted in their quest for fun and their brain tells them to give whatever answer will get them on their way as quickly as possible.
 

note2001

Well-Known Member
The problem (at least one of them) with this event is the target audience? Who is it? It's not the guests visiting on vacation. They have package deals that includes park admission. It's probably not locals. They have annual passes. They probably wouldn't spend extra $$ to pay for something they already paid for. The only possible audience I can think of is the people who are vacationing in central FL (without children) who were not planning on visiting WDW. If this is the case, it's a tough sell, trying to convince a couple who doesn't love Disney, to come to the Magic Kingdom for one evening, and pay $300, plus parking and food (except for ice cream).

Is there another target group that I'm not seeing?

For over a week now I've been trying to figure this one out too. Baffles me. Maybe ice cream addicts?
 

AEfx

Well-Known Member
We aren't their target market. Members of Disney fan sites aren't the "average guest". We're an extreme.

Agreed - I find myself having to tell folks that all the time.

That said, this is precisely the reason why this is so daft - because this doesn't appeal to "average" guests, but the crazies - and we are the crazies, and we think it's, well, crazy, LOL.
 

UncleMike101

Well-Known Member
Agreed - I find myself having to tell folks that all the time.

That said, this is precisely the reason why this is so daft - because this doesn't appeal to "average" guests, but the crazies - and we are the crazies, and we think it's, well, crazy, LOL.
We are the average guest.
In fact we're the fan base that keeps places like Disney up and running.
Take a poll of every member and see how many of them here are yearly, or more often, guests at a Disney venue.
Check the members list against those who post here daily.
You'll find that very few members post regularly but a great number of them check in every day to see what the mood and goings on are about Disney.
If the Disney web sites are down on a particular park happening then chances are that it will not be the success that the Disney hierarchy expect.
I belong to seven such web sites and all of them are dissing the $149.00 + tax paid EMH scheme.
It's not failing because this, or any other, site puts it down,.
It's failing because the Disney guests aren't willing to part with that much money to get something that they should be getting just by purchasing their daily passes.
Which is exactly what the members here, and on other Disney sites, have said since the day it was announced.
People should never sell short the ability of groups, like these fan sites, to influence the monster companies like Disney.
After all, we pay their bills by buying into their services and products.
Not the other way around.
If Iger wanted to know how Disney patrons think all he need do is read this, and the other, Disney forums every day.
 

senor_jorge

Barbara Eden+? Bring it!!
Premium Member
The problem (at least one of them) with this event is the target audience? Who is it? It's not the guests visiting on vacation. They have package deals that includes park admission. It's probably not locals. They have annual passes. They probably wouldn't spend extra $$ to pay for something they already paid for. The only possible audience I can think of is the people who are vacationing in central FL (without children) who were not planning on visiting WDW. If this is the case, it's a tough sell, trying to convince a couple who doesn't love Disney, to come to the Magic Kingdom for one evening, and pay $300, plus parking and food (except for ice cream).

Is there another target group that I'm not seeing?

Every other year my wife and I will spend 10 days at WDW for her birthday. We'll stay at the Contemporary. We've purchased Deluxe Dining, not to save money but to make sure that expense is removed from the equation. We aren't financing the trip with cards. It's paid for. We've also purchased multiple nights of MVMCP for financial reasons. Even as the cost has risen, the ability to hit attractions as other guests engage in mortal combat for space at the curb for parades has been beneficial to us. In an evening we can get in a days worth of attractions, without an extra night of lodging, or dining expense. That leaves other days free to do what we want, without trying to cram everything in.

Depending other trips we work in, $150 is close to being attractive based on reports. We can hit all of our favorites in and evening, spend the next day at AK, another day at Epcot before Drunkytown takes the stage, and DHS in the evening. Two days, four parks, even if abbreviated, but we've save a day of lodging, meals, and all of the other daily expenses, as well as saving a day of vacation time.

If I was in town for a conference and got out early enough, $150 to hit attractions would be appealing.

I hate this argument. We are Disney's strongest supporters and we're not their target market? I've taken enough marketing classes to know the importance of maintaining your base.

This forum, and the fans it represents is not their base. Wish and dream, all you want but there are not enough fans, with enough disposable income, with enough time to fill the role you suggest. The fan forums represent a segment of the base. It's vocal, opinionated, and passionate. But, it's small.

They don't, and shouldn't care from a purely financial point of view, what we think. They should care about what our neighbors, clients, friends, and distant family, that we don't influence think. The number of those people, that know none of us, that will leave and talk about the great time they had, outweighs all of the vitriol on this forum. That is their base.
 

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