Disney’s Q3 FY22 Earnings Results Webcast

CaptainAmerica

Well-Known Member
If you build it they will come
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MisterPenguin

President of Animal Kingdom
Premium Member
Q: Sports... Apple's drinking your milk shake!! <Stupid rambling about supersizing ESPN.>

On Disney+... is Hulu your benchmark for Disney+ or should you squeeze advertisers super aggressively?


A: Bob... Sport good. We got good stuff, but we're not going to over pay.

Disney+... Christine: Ad-support looks good. And we're starting slowly, ease viewers in. And so, we may not be getting as much money as we could, but, we don't want to tick people off. And we're able to ramp up depending how it goes.
 

mikejs78

Premium Member

MisterPenguin

President of Animal Kingdom
Premium Member
Q: More on ads for D+. What content will get ads? Going to use the format of ads that Hulu uses?

A: Bob: D+ platform of addressable advertising is a different system than Hulu's. So, we don't have to copy Hulu.

Christine: No ad on kids profile (at first).
 

CaptainAmerica

Well-Known Member
Seems a little different. That one says a third and up to 50 in peak times. Today he said "about 50% of those who come through the gate".
Maybe they mean unique individuals?

One person goes 6 days and buys it 4 times.
One person goes 6 days and buys it 0 times.

50% of the PEOPLE bought G+, but G+ penetration was 4 out of 12 clicks.
 

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