They don't want you, that's the whole point. It's not worth the money it takes to keep would-be churners from dropping out.
Bob: It's also obvious to us is we can't get the profitability and turn this into a growth business without growing subs. So, while we're taking off-the-table sub guidance, we're still going to look to grow subs. We just want to grow quality subs that are loyal and where we actually have an ability to continue to price effectively to those subs. In addition, we're going to lean more into our franchises, our core franchises, and our brands.