Two things will become more problematic in the next 10+ years:
1. The end of the “old places”…if dvc had it to do over again…I bet they’d cut 15 years off the contracts. Because they no longer seem to understand the point of selling them in the first place?
2. Generational roll. When boomer ends and X stops buying…that’s a gigantic void that cannot be filled. Remember each generation now makes LESS…and the diehard Disney fandom will diminish because they lost their 20th century mojo…
…yes…I’m saying that in fact there are NOT 10 people to take everyone’s place that stops going
As we see right now
The generational trend you mention started a while ago.
Disney started replacing U.S. baby boomers with international travelers, which now make up roughly 20% of WDW attendance.
It’s these international vacationers who have helped buoy WDW numbers for the last two decades.
WDW’s future growth is in a tough spot. For two decades, Disney has been increasing prices faster that domestic Guests can afford. Two decades of compounded price increases really puts a damper on domestic attendance growth. Now, the international market is tapped out too.
With the Baby Boomer generation (and their rose colored glasses) aging out and few new international markets to chase, exactly how does Disney keep WDW growth going?
Short-term, Disney has just been raising prices and cutting quality corners to keep the numbers looking good. As long as the pool of potential customers kept growing, capturing a smaller percentage of a growing base worked.
But with WDW’s base of potential customers now maxed out, we’re starting to see higher prices and declining quality impact WDW theme park attendance.
Historically, theme parks battle this with new attractions. But after taking into account how much of capex will go into maintenance plus inflation, Disney’s announced $17B investment in WDW over the next 10 years is not going to go far.
We’ll see Dinoland (which is a mess) replaced plus and attraction or two here or there, but these modest improvements are not going to be big draws.
Starting in 2025, WDW will have to compete with a three theme park Universal.
WDW is in a pickle.