What I mean by buzz is that the big popular uproar is fading and it's fading fast. There are no longer constant broadcasts of Frozen music, dolls and Olaf, in particular, are sitting on shelves collecting dust and, most importantly, kids are fickle. They go from one phase to another quickly, and Frozen is no longer the end all. Yes, it is still popular and when they open it, if they ever get it done, will be a mad house, but, I don't see it as a big pull forever. I would predict (just guessing mind you) that after a year, it will be a walk-on.