DDLand
Well-Known Member
It’s interesting that Walt Disney Co has one of the most beloved brands of all time, “Disney,” and yet they fail to understand what makes Disney distinctive. Would you seek to dilute a brand like Disney? What does Disney even mean anymore?
Marvel Studios has a distinct identity. Pixar and Lucasfilm have distinct identities. They’re siloed, allowed to have their own creative processes and management. ESPN’s headquarters are separate and distinct from Team Disney.
Disney is becoming simply a name, like General Motors. General Motors has brands that are designed to engender emotion, but General Motors is as generic as possible. Should we be surprised that the Simpsons are at a Disney event? No, because Disney doesn’t mean Disney, the Disney Brothers company. No, it means Disney the media equivalent of General Motors.
This is reflected in the so called “Disney”+. It’s also reflected at D23 expo. It’s also reflected at the parks. Disney used to mean something to audiences. Now we can essentially view it as a collection of assets.
What tied the Parks, animation, and movies together? What did Disney mean? They were all compelling stories that uplifted every member of the family. They were positive and gave people hope.
Now what ties everything that Disney owns together? A bloated corporate structure and streaming service intent on dominating the world. The two definitions of Disney will diverge ever more over time.
The Simpsons are indicative of that...