Even though I don't realistically see a chalet hotel ever being a consideration, much less well executed, I disagree that the concept isn't amenable to a luxury hotel. Some of the fanciest, most gorgeous hotels I've ever stayed in were in the Alps. Most have amazing restaurants that would put all but a handful of Disney-operated eateries to shame, plus indoor and outdoor heated pools and a wellness spa. Maybe it looks rustic from a North American perspective, but this style of deluxe class hotel has been a feature of the European Grand Tour since Grand Tours began.