I still find it hard to believe the jump to incorporate the current hot IP into an attraction that will be around after interest in that IP has waned. Established franchises such as Star Wars, Indiana Jones, Twighlight Zone, Pixar films, etc. have the ability of span multiple generations. Those like Avatar or GoG while popular do not. Disney is devoting billions to Avatar land for an IP that may be considerably damaged if the next set of movies underperform. (lets face it Cameron makes some blockbuster movies, but is there the anticipation ala Star Wars for the next set of Avatar movies?) GoG is similar but more akin to Frozen. Do you think in 5-10 years that people will really flock to these IPs the way they're doing now, especially if something newer and better comes out? It will be like the Tronorail that overstayed its welcome by 3 years.