No, it isn't thrilling. ... As to magical? Well, it seems to be that if you're a Disney fanboi nothing that happens off WDW property can ever be considered magical.
It's why the fanbois would be foaming themselves into puddles if Disney had been successful in getting the rights to Harry Potter, but since it's going to UNI, they need to diss it.
Or why the Marvel product at IOA was often ridiculed in the WDW fan community, but as soon as the Disney/Marvel deal went publice suddenly folks wanted meet and greets with mutants at EPCOT and they thought The Weatherman was going to head over to IOA with some blue paint to cover the Hulk's tracks since Hulk will soon be headlining a major WDW attraction (do I need the sarcasm smiley?)
There's plenty of magic in the SW and UNI parks. It just isn't Disney pixie dust that's been marketed down the throats of willing fans like Jim Jones and his Kool Aid.
SW provides a high quality park product in Orlando (and beyond) and unlike Disney they are stepping up their game in O-Town and adding reasons, and value, for people who visit.
But some folks see more 'magic' in hanging with characters in Toontown or siiting thru SGE than in seeing SW's amazing shows or riding the best coaster in town or exploring sea life in some great exhibits. I'm a Disney fanboi at heart, but I don't ... I kicked the pixie dust addiction years ago.
:xmas::xmas::xmas: