I don't get all the media blaming this on Disney taking films right to D+ during the pandemic...
What else should they have done? Just not release anything and go into hibernation? Put the films into the vault and maybe release them 2-3 years later? They were still expected to be growing D+ during this period, and it was the ultimate opportunity for streaming services during the pandemic. Putting prime content on your DTC platform isn't some major pivot.. the movie theatres basically didn't exist during this period.
I don’t think it’s fair to blame Disney for doing what they did. However I think it’s interesting to contextualize this unique situation, because let’s say this happened (the pandemic) 10-15 years ago. Would all of the studios pivoted their content to Netflix? PPV through cable networks? Rushed DVDs to production and sold them at a premium?
And the shrinking release window of films (highlighted by the comments above) is something that wasn't created by Disney releasing these to D+... it's a byproduct of the economies of the theatre and distribution model. It's been shrinking and shrinking for years now as studios (including Disney) manipulate their splits and distribution paths with the theatres. The 'how quickly was it on DVD' thing has been around for AGES... and then it was PPV... and now it's D+.
I think Disney (and all the other studios) need to widen the gap between theatrical release & D+ (their respective streaming services).
I think another factor in this whole discussion is that all of the studios have turned to the every film theatrically released is a “blockbuster” method. Anything lower budget or deemed to not be commercially successful gets a Direct to Streaming release.
You can’t get people in the theatres every weekend. It’s just too expensive for families.
If there was more money in the theatres... they wouldn't be pulling the films so quickly. The consumer trends are driving this along with the economic constructs the industry has created with theatrical releases. It's not D+ releases...
I agree with you on all your points I was just sharing my opinions above. With that being said, consumer trends are driving this. If movies were making more money in theaters they would stay off the streamers longer.
All in all, unless the film has major MAJOR box office draw, it is not going to make pre-pandemic numbers. Just not going to happen.
Plus 2019 is an awful metric to use for Disney as a whole, that was probably one of their best box office years ever. My personal opinion is the “Premier Acce$$” model of D+ is the way to go to subsidize the lack of box office revenue. The problem is that the board is pressuring Disney to get a ROI on D+, Disney feels pushing and unloading content on to the service will keep people subscribed and garner new subscriptions. I would also pull PPV through other services like Apple Store and such and just offer the premier access through D+.