This "no marketing" for SW is becoming the latest ridiculous myth. Here in LA, there are billboards, bus shelters, ads on multiple channels throughout this weekend (Disney owned and others), theater chain emails, social media, trailers before BP, etc.
There is broad marketing support for this title.
The suggestion that Disney launched a $180M tentpole movie in over 4,000 theaters over a holiday weekend without any marketing support may be one of the most ridiculous comments I've ever heard.
Now, did Disney test screen it and realize they have a complete disaster on their hands and pull back some spend? Absolutely, but to pretend this release is not supported by a marketing campaign is just rationalizing a complete audience rejection of the title.