But you’ll notice that there hasn’t been a rush of western games or new copycat IPs. RDR and RDR2 are the very blunt exceptions to the norm, and I think you can convincingly make the argument that RDR2 was so popular because of the Rockstar brand.
We also notice there are not a lot of films/tv/video games like Buck Rogers or African Queen romance adventures either.
Yellowstone is a show that harkens back to outlaws and western atmosphere although set more recent(but has spin offs) and is one of the most popular shows in the world.