We’re holding Disney to the standard DISNEY set. I’m sorry, I’m not going to get starry-eyed about a brand label or be placated by the most ham-handed fan service imaginable.
On a related topic, let’s talk about IPs for a moment. They drive the entertainment industry right now, and Disney is following along. Fine. The problem is that Disney’s vision of IPs and how they can be utilized is so narrow, so completely blind to the past, that it hinders profit maximization and forces one to question the basic intelligence of decision-makers. The goal of any media company should be to develop and build audience for as many IPs as possible to fill the corporate silo. That means using EVERY media outlet, including THEME PARKS, to create new franchise that can be exploited through other pipelines. The studio that made hit films based on Pirates of the Carribean and Jungle Cruise should know this better than anyone. Yet what we get is a single-minded devotion to a very, very limited range of film-originated IPs, which severely limits Disney’s ability to realize its OWN corporate goals, let alone live up to the legacy that SHOULd define the overarching “Disney” IP itself.