Interesting point. I just looked up tickets for
The Marvels at the big Cinemark 25 multiplex near Disneyland. Cinemark offers discounted snack bar prices if you order them in advance with your tickets. There were a lot of empty seats in all the theaters showing
The Marvels this evening at that theater.
Two tickets to the 9:00pm
The Marvels in a small regular format theater, plus one large popcorn and two Cokes will cost you
$54.10 after discount and tax.
If you want to see
The Marvels in the upgraded large XD theater at 9:50pm, that same bundle will cost you
$60.10 after discount and tax.
But as
@Ghost93 rightly points out, Americans are more than willing to fork out good money to see a movie they really want to see in theaters.
The Marvels does not seem to meet that threshold for most movie-goers, or at least not last night.