Seems to be the trend for most movies now. I think week one is a good indicator of the regular movie theater goers excitement and every week after that is a result of water cooler talk, I think word of mouth is more important than it’s ever been.
My local theater is amazing, leather lazy boy style seats, food, drinks, less than $10 for a matinee… and I still prefer watching at home.
TVs are so large and crisp, and surround systems so good, that a lot of the movie theater advantage has been lost, while the negatives (people talking, bright phone screens, missing part of the movie to use the restroom, etc) still exist.
Unless it’s a date night, night out with friends, etc I simply can’t justify going to the theater anymore, not from a financial perspective, from an enjoyment perspective, I’d rather watch from the comfort of home.