flynnibus
Premium Member
I'm asking this sincerely.
Why the hell should Disney care if some Target in Poughkeepsie is a craphole? Should Nike care? Or Samsung? Or P&G?
Because they are representing the brand. This is more than just a simple retailer carrying their product. Companies also often pay for how their product is presented/promoted in the store. So if the retailer is failing to meet the standards or their obligations, then yes, they should care.
Additionally, this isn't just a normal situation, but a co-branded offer where Disney was using this specifically as a unique partnership. So yeah, it's relevant to Disney... just not really in a CEO discussion... and certainly not in a discussion about them trying to retort by getting back into B&M retail