"STORYTELLING" is Disney's most overused marketing word.
Yes, Iger was & will better than Chapek.
And even better than Eisner
AFTER Eisner's first ten years with the late Frank Wells (
despite their leading the trend of overpaying American corp. leaders relative to other full-time American workers in their companies),
but Iger already got on my nerves during his first day back as CEO.
Exactly like Chapek (& like Iger himself soon before Chapek took his place), Iger wrote something yesterday about the primacy of storytelling.
Fine. But don't replace old fashioned, theme-appropriate candy from the candy store that fit better with a Main Street store 120 years ago,
and then say, "But now the Main Street candy shop has a back STOOOOORRRRRYYYYY!" Owwwwww, story!
And don't rip out the cool theme/time appropriate antique pre-cinema machines where you put in a coin then turn the handle to see movie images
just so there is more room on Main Street for overpriced things sold all over the resort, and then claim, "But we've come up with a story for this store now!!!
"
Story was a good title for Robert McKee's old seminar & book (made even more famous in "Adaptation" with Nicholas Cage, directed by Spike Jonze and written by Charlie Kaufman), but I think every time Iger says "story" or "storytelling" it'll be time for a shot of tequila, whiskey, brandy or vodka.
THEME OVER STORY!!!! Hell, yeah I'm a
theme guy!