CaptainAmerica
Premium Member
Disney+ kids and family content is not about brand loyalty. It's miles away better than everything else in terms of quality, still. Netflix' kids section is trash. Ditto Prime. Most of the other outfits have abandoned the space entirely.Children are always over exaggerated when it comes to driving purchasing power. That was true in the 20th century…but kids don’t want physical “stuff” to the level that they did. Toys are dead.
They want digital media and connectivity in easily digestible forms. Which is the premise of the D+ push. The problem is there is way too much competition in that space.
From what I’ve observed, kids don’t really rely on major Hollywood studios to get their snippets of diversions. That was the miscalculation by Iger and co. It’s not that they aren’t loyal to the Disney brand…they just don’t really need a brand.