This is basically how they got me for another year after my first three were up....
Are they right? I think the market will be very volatile as long as everyone allows a cheap month-to-month option. I think providers will have to start moving towards trying to lock people in for longer periods to make this all work. (Imagine annual contracts that give decent per/mon costs and monthly offers becoming harder to get).
I was able to renew the annual at a cheap rate and also "lock-in" another year right before the price increase and by doing that, they've locked me in for another year whether they put anything out in that twelve months I care about or not.
I have a kid so of course it'll get used whether I'm interested or not but as another example HBO Max is about to lose me because I'm only a few months off a half price promotion, they've been canceling stuff I like ever since the Discovery merger, they've actually been taking old stuff I like off the service to sell out elsewhere and they've just announced a price increase.
I mean, we talk about Disney but it looks like Warner's setting their business on fire from my perspective.
... while I might have kept it going before for a few months between things that interest me, with all of this that they've done in one swoop to cut cost and raise prices, I see no reason to pay for HBO Max until the next season of House of the Dragon is out during which, I can also watch whatever else has come out while I've been away and after that three month window, what's my reason to stay?
The question I have is that after everyone has been desperate for growth and willing to offer it cheap with no commitments, what percentage of customers are going to be cool with it looking more and more like the cords they decided to cut?
What percentage of younger audiences who they're already in danger of losing to Youtube and Tiktok are going to sign up for those annual contracts that allow these companies to start cutting back on content and charging more the way they want to?