“Enlightened centrist” here (yes, I know it’s a pejorative) entering to incur the wrath of both sides.
This strategy, with some modifications, won
big for the GOP in Virginia last November. I think DeSantis observed this and is banking on the same. Basic recipe - take a vague concern that those in the far left bubble are out of touch on (meaning they won’t be able to defend themselves effectively and may in fact exacerbate fears via ham handed handling of the topic). Gin up concerns that parents and extended family of school aged kids have no way of putting in real perspective (i.e., find scary anecdotes knowing that actual statistics on teacher attitudes towards teaching about gender aren't available). Count on your opponents angering a silent majority by smearing them (in Virginia, as racists, in Florida, as transphobic) too aggressively. Count on this confirming the fears of said silent majority - Look at how angry and aggressive the Left is! - and for them to show up at the polls. Add a dash of unhappiness about inflation and oil prices to season.
I think the Left has fumbled on both CRT and transgender issues by refusing to condemn what may be outlier cases and saying that they are just that -
outlier cases, not the norm. So that parents go home with the perception that all teachers are separating children by race and making white kids line up last while apologizing for being 'oppressors'; and that all teachers
"totally stalk" students to recruit them for clubs where transgenderism is encouraged. Given that there is a hot debate about whether or not there is a
social contagion factor in the sudden, huge spike in transgenderism among young girls, a little understood relationship between transgenderism in girls and autism (are autistic girls more likely to be transgender, or do they have a misguided hope that changing genders will be the thing that makes them feel as if they fit in), and
a growing number of detransitioners who regret their decision, and even left-of-center parents are going to be a bit alarmed if they don't have good info on what actual teachers are saying in actual classes.
Bottom line - I think this strategy will end up winning for DeSantis. Possibly big. And Chapek is already hedging, trying to limit the fallout of Disney being labeled a "Woke" company, a label that is becoming increasingly toxic (notice DeSantis went straight to that term in responding to Disney). Notice that even his apology was
very carefully worded - he didn't say the bill
is problematic, he said it
might be used in problematic ways. He's waiting to see which way the political winds are blowing, I think, and betting on a rightward shift at midterms.