SATURDAY AM: Refresh for more analysis and chart What we know for certain is that Disney and Marvel Studios’
Black Panther: Wakanda Foreverposted the 10th-highest opening day ever at
$84M. Today is a swing factor in regards to how high or low this 2-hour-and-41-minute running MCU title plays.
Opening weekend range is between
$175M-$185M now. But some rivals believe that the Ryan Coogler-directed movie could soar beyond $190M. What’s making this one hard to predict for many? Veterans Day falling on a Friday. You don’t know how much of that big first day is driven by the movie or the amount of kids off from school, which combined was 83% between K-12 and college. The last time Veterans Day fell on a Friday was 2016. CinemaScore is an A, versus
Black Panther‘s A+.
Backing out previews, Friday made $56M, which is above what
Doctor Strange in the Multiverse of Madness did on its first Friday without previews, $54.7M. If today plays even with yesterday, then
Wakanda Forever lands at $179M. If
Wakanda Forever plays like
Spider-Man: No Way Home between its Friday (sans previews) and Saturday, it will wind up at $181.8M, and if it emulates a gross pattern like
Doctor Strange 2 between a pure Friday and Saturday (+6%), then it will stand at $184.6M for the weekend (all Sundays here are factored on a -30% decline from Saturday). Note the weekend gross pattern for the first
Black Panther is out the window as a comp, as that played out over a 4-day Presidents Day holiday weekend, with dips registering -13% on Saturday vs. Friday, and -9% on Sunday vs. Saturday.
Imax and PLFs are repping close to 35% of the pic’s ticket sales. I hear
Wakanda Forever will post the biggest opening weekend for Imax for November, which has stood since
Hunger Games: Catching Fire. The Imax weekend numbers here for the Coogler film beat previous Bonds and Marvel movies by leaps and bounds. Anecdotally, it was very hard to get a good seat at the Porter Ranch AMC north of LA in the Dolby auditorium yesterday and today, which underscores, as some have told me, the need for more premium cinema formats when we have tentpole weekends such as this.
Audience exits are still amazing for
Wakanda Forever, with 93% on Screen Engine/Comscore’s PostTrak, and an 85% definite recommend with kids under 12, giving it a near 100% and 72% recommend. Guy-leaning at 52%, 45% between 18-34, with 37% over 35. Very diverse film at 44% Black leading, 21% Hispanic and Latino, 20% Caucasian, and 15% Asian/other.