The IPs inspire attractions but they aren't the attraction themselves. Sure it's a "theme park" and from that flows the creative drive and story for those visiting. I don't see a reason why WDW wouldn't want access to the Marvel IP. For right now, it's licensed elsewhere and the fees they make are a hedge on their own park business. If Universal is doing better than they are in Florida, then they still have that cash flow. If not, they're still getting that cash flow. Long-term, I'm sure when the licensing is up for renewal, WDW is going to ask for a lot more. They've developed these properties beyond their wildest dreams. They've had many successful movies and introduced these characters not only to a younger audience but even to an older audience to whom they were less accessible as merely comic book characters.