They're trying to please their shareholders...
Also please don't think I'm being supportive of their recent behavior. Believe it or not, I agree with you 100%. I can't honestly think of the last thing Disney created that truly got me excited enough to even want to try and experience it during opening week. But I also realize I am just a person in a small minority of park-goers (namely us on this forum) who feels that way.
It pains me to no end that we have a braindead CEO and Parks Chairman who are so creatively blind that they can't see beyond the concept of just throwing Disney characters onto every square inch of the parks, as though that is what makes them so enjoyable.