Yeah at a certain point they went from wanting to take you to another place/ time period to just wanting to put the exclamation point that you re at Disneyland. I think part of it is just the normal evolution of things. Through time as the park became a cultural institution the people who actually experienced Main Street at the turn of the 20th century were dying off and the park evolved to become more of a fantastical version of itself so that it continued to stay relevant and appeal to modern audiences. I’m not sure if this was a conscious change or if this is a fact but it’s my take. I don’t think it happened over night but it seems that it really just started to move into a more fantasy direction the last couple decades. Particularly with the rise of social media and making everything more colorful and “instragrammable.” It’s just harder to hold peoples attention these days.
The genesis of the move into a more fantasy direction I think really just stems from “Disneyland” (or at least the people running the park) views of what the park is, what the people want and most importantly - what sells. At some point Disneyland became less about Americana and more about Princesses and then later Star Wars, Marvel and whatever the hot IP of the moment is. Bright castle paint and more colorful Dapper Dan vests are just cheap and easy ways of making something more visually stimulating and “fresh.” I think anything that becomes too popular ends up becoming a parody of itself to an extent. I do think that it’s got a bit out of hand the last few years in particular with the dollhouse castle colors. The new Snow White queue / facade compared to the 1983 version is the perfect example of placemaking that was attempting to put you in a certain time and place to one that’s just saying “you’re at Disneyland!” Does any of it really bother me when I’m at the park though? I can’t say that it does really. The So Cal sun has helped a lot with the castle colors.