Pretty sure I know what that means. To assure you of that, I will restate my intent.
Recently someone on the boards posted something about the Avatar project and ended the post with the phrase "for the three people that care." In my mind this expansion has not been looked upon favorably or with much interest by many people. Even when online opinions are taken, the % interest in this project has always been low. I think it is going to surprise a lot of people when it opens and is really going to increase park attendance.
The fact that it was announced in 2011 is significant to you. That's nice. Most people won't argue the fact that this particular project is not talked about a lot and has only recently seen an uptick in interest since D23 and some more recent photos that have appeared online. When it opens, public interest will skyrocket. Because it was announced in 2011 doesn't mean all that much if the interest has not been there all that much. That is going to change however.