Attendance drop in the parks... I wonder why

Otterhead

Well-Known Member
I'm not sure those are attempts to drive down attendance. Reducing discounts and increasing prices may well lead to decreased attendance but the most likely reason is they believed people would continue to come regardless and pay more on top of that. If they really wanted less attendance Iger wouldn't have addressed the lower numbers by indicating they needed to build more hotels to bring the numbers up. I just think they've overestimated how much people would be willing to pay but they're also conditioning people for what will be a a record breaking 2021.
In the case of annual passes, it absolutely is. They used to offer a combination Disneyland/WDW annual pass that was quite cheap for local residents; it's gone now. The Disneyland pass for local residents? Also gone. Deep discounts on annual passes for Florida residents -- gone. They were seeing people getting ridiculously cheap passes and camping out at the parks. That was crowding the park, irritating guests, and not improving profits.
 

21stamps

Well-Known Member
Is this an attempt at a sarcastic response or really not understanding the connection between the two?
Adventures by Disney and Walt Disney World are not the same experience. Nor are they marketed as the same. They are 2 entirely different divisions of Disney.
They can cross over to parks in some locations... but WDW and an ABD Europe trip, especially a river cruise, are not sharing their advertising campaigns. ABD would be more comparable to Tauck than WDW.
 

L.C. Clench

Well-Known Member
Adventures by Disney and Walt Disney World are not the same experience. Nor are they marketed as the same. They are 2 entirely different divisions of Disney.
They can cross over to parks in some locations... but WDW and an ABD Europe trip, especially a river cruise, are not sharing their advertising campaigns. ABD would be more comparable to Tauck than WDW.
The company doesn't see it that way. They take a much more holistic approach to all parts of the vacation aspect whether it's ABD, DCL or the theme park division. They are well aware of how the name gets them in the door with people and they also know how they can cross market all of the products. I'm not sure if you've ever done anything with ABD but once you're on the list you're on the list for everything including the movie club.
 

Andrew C

You know what's funny?
I guess when I heard "move attendance from peak periods" I took that to mean they hoped to move it to "off season periods" not move it somewhere else completely.

He actually said more than that on one of the calls last year. I did a search for the posts about it but cannot seem to find it. But I remember about it because I specifically posted about it to make sure I heard it right.
 

L.C. Clench

Well-Known Member
What are you talking about? A customer email list has nothing to do with an actual marketing campaign. The comment was "WDW and a Europe River cruise company don't share the same target market". You said - they do.

They don't. It's that simple. I don't know why you are stuck on that comment, but let it go. You're blatantly wrong. Seriously. It doesn't even make sense. Let it go.
It has nothing to do with email lists. Disney doesn't see anyone as only interested in this part of their company and not another. They absolutely see European river cruises as competition to the parks and every other aspect of their company. It's why they offer new things and look to buy companies that offer things they don't because they want to build a new captive customer.

I'm not sure why you think just because something doesn't fit your bubble it's wrong. If you ever have a chance to chat with executives with ABD then ask them how the partnership between the two parts work. They absolutely think the people interested in a European River Cruise would be interested in WDW. It's part of the reason they are working on new types of experiences but hey I'm sure you'd just tell them they are wrong and give up that thought process.
 

21stamps

Well-Known Member
It has nothing to do with email lists. Disney doesn't see anyone as only interested in this part of their company and not another. They absolutely see European river cruises as competition to the parks and every other aspect of their company. It's why they offer new things and look to buy companies that offer things they don't because they want to build a new captive customer.

I'm not sure why you think just because something doesn't fit your bubble it's wrong. If you ever have a chance to chat with executives with ABD then ask them how the partnership between the two parts work. They absolutely think the people interested in a European River Cruise would be interested in WDW. It's part of the reason they are working on new types of experiences but hey I'm sure you'd just tell them they are wrong and give up that thought process.

You're really obsessed with this. ABD is a tour company..similar to others out there. WDW is a theme park. One has a minimum age requirement, one doesn't. One is a theme park vacation, the other is not.

Again, the original comment was "Europe River Cruise Companies" and you decided to latch on to something and not let go. If you want to believe that the majority of guests at WDW are the same who are filling up the river cruise ships.. that's your right. Doesn't make you any less wrong though.
 

L.C. Clench

Well-Known Member
In the case of annual passes, it absolutely is. They used to offer a combination Disneyland/WDW annual pass that was quite cheap for local residents; it's gone now. The Disneyland pass for local residents? Also gone. Deep discounts on annual passes for Florida residents -- gone. They were seeing people getting ridiculously cheap passes and camping out at the parks. That was crowding the park, irritating guests, and not improving profits.
I agree that all of those things resulted in lost attendance numbers but I can't help but think their ultimate hope was that people would simply pay more. It's kind of like ice cream where you used to get a half gallon for a set price and then it became 1.5 quarts for the same price and then it was 1.5 quarts for more money. You hope you have a product addictive enough that people just pay and a lot of them did. They also lifted blackout dates throughout the year which would lead me to believe that even if their intention was to reduce attendance they may have done a better job than they hoped.
 

L.C. Clench

Well-Known Member
You're really obsessed with this. ABD is a tour company..similar to others out there. WDW is a theme park. One has a minimum age requirement, one doesn't. One is a theme park vacation, the other is not.

Again, the original comment was "Europe River Cruise Companies" and you decided to latch on to something and not let go. If you want to believe that the majority of guests at WDW are the same who are filling up the river cruise ships.. that's your right. Doesn't make you any less wrong though.
It doesn't strike you the least bit odd that you're arguing that theme parks and European River Cruises don't have cross appeal when the discussion about European River Cruises came up in a thread about theme parks?
 

L.C. Clench

Well-Known Member
He actually said more than that on one of the calls last year. I did a search for the posts about it but cannot seem to find it. But I remember about it because I specifically posted about it to make sure I heard it right.
Then I can't help but wonder if they didn't do too good a job since they lifted blackout dates and started offering the 4 day 4 park ticket.

I'm really curious how the new ticket part works as it seems perfect for luring people in to get a taste of the Disney experience.
 

21stamps

Well-Known Member
It doesn't strike you the least bit odd that you're arguing that theme parks and European River Cruises don't have cross appeal when the discussion about European River Cruises came up in a thread about theme parks?
Did you read the post? @Otterhead said her parents. No, I don't think European River Cruises and Walt Disney World share the same core demographic. Not only do I not think that, it's also a fact that they don't.

ETA- I think you should drop this topic. It's not making sense. If you are using it to say that people will start choosing river cruises over WDW bc they are cheaper, you need to look again. Viking is not less than the "avg" WDW trip. I haven't checked, but I doubt an ADB river cruise is less than the avg price of a WDW vacation either.
 
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Glasgow

Well-Known Member
I appreciate everything that everyone is saying and I certainly enjoy reading about these experiences, but all that matters to Disney is what people will pay. We've gone almost every year since 2006 and the avg cost has gone from about $1500 up to around $4500 or so. That's a pretty steep increase over that period of time. Now, obviously there are many factors, such as time of year, number of nights, hotel class, etc. But that is just strictly an estimate. For us, the increase in cost has far outpaced the increase in content, hence the lower value. The experience itself is still great but the decreased value is really disappointing. Hopefully that will change again in 2017-2018 and we'll return on a yearly basis instead of taking our discretionary vacation dollars elsewhere, as we've begun doing now.
 

Grimley1968

Well-Known Member
I appreciate everything that everyone is saying and I certainly enjoy reading about these experiences, but all that matters to Disney is what people will pay. We've gone almost every year since 2006 and the avg cost has gone from about $1500 up to around $4500 or so. That's a pretty steep increase over that period of time. Now, obviously there are many factors, such as time of year, number of nights, hotel class, etc. But that is just strictly an estimate. For us, the increase in cost has far outpaced the increase in content, hence the lower value. The experience itself is still great but the decreased value is really disappointing. Hopefully that will change again in 2017-2018 and we'll return on a yearly basis instead of taking our discretionary vacation dollars elsewhere, as we've begun doing now.
Agreed. The only thing bringing us back the last few times we've gone to WDW is nostalgia for better experiences in the past. That can only last so long without Disney bringing something of those previous experiences back. Unfortunately, that is not the direction the company has been oriented toward for years now.

Hopefully Star Wars, Pandora, etc. will be successful, but I'm not sure those will be enough to restore our decaying experience lately, and may be too late for us to notice.
 

L.C. Clench

Well-Known Member
Did you read the post? @Otterhead said her parents. No, I don't think European River Cruises and Walt Disney World share the same core demographic. Not only do I not think that, it's also a fact that they don't.
Is it a fact simply because you said so? I'm curious if otterhead's parents have ever been to Disney.

If it makes you feel better to think that no one who goes on European River Cruises goes to Disney so be it but I'm sure that's not factual.
 

21stamps

Well-Known Member
Is it a fact simply because you said so? I'm curious if otterhead's parents have ever been to Disney.

If it makes you feel better to think that no one who goes on European River Cruises goes to Disney so be it but I'm sure that's not factual.
No it's a fact. If you're bored, and since you're obviously really stuck on the subject, please research it.
Here's a tip of what to do first though- Google "core demographic" and "target market".
You seem to be very confused about what those terms mean. Happy reading :)
 

L.C. Clench

Well-Known Member
No it's a fact. If you're bored, and since you're obviously really stuck on the subject, please research it.
Here's a tip of what to do first though- Google "core demographic" and "target market".
You seem to be very confused about what those terms mean. Happy reading :)
I hope your parents enjoy their cruise. Maybe while they are on it they can run a poll and see how many people still visit Disney.

Just because someone isn't your core demographic doesn't mean you don't market to them. Do you think the cabanas and $500 dinners at the castle are for Disney's core demographic?
 

Otterhead

Well-Known Member
Agreed. The only thing bringing us back the last few times we've gone to WDW is nostalgia for better experiences in the past.
My friends and I have gone every year, sometimes twice, since 2004 or so. Some of that has been with DVC points, some just at value resorts. Especially with DVC, we thought of it as a pretty cheap vacation. But as ticket prices and meal plan costs have gone up, it's less so. This last trip was really the turning point to it being an extraordinarily pricey place to spend a week. We've decided to spend time traveling overseas instead, and wait until Star Wars land opens before returning, fearing both burnout and empty wallets.
 

L.C. Clench

Well-Known Member
My friends and I have gone every year, sometimes twice, since 2004 or so. Some of that has been with DVC points, some just at value resorts. Especially with DVC, we thought of it as a pretty cheap vacation. But as ticket prices and meal plan costs have gone up, it's less so. This last trip was really the turning point to it being an extraordinarily pricey place to spend a week. We've decided to spend time traveling overseas instead, and wait until Star Wars land opens before returning, fearing both burnout and empty wallets.
Are you the DVC member? I'm always curious if "home resort" plays a part in opting out sometimes. I know people at certain spots will go just for the ambience of the hotel even if they decide not to go to the parks.
 

Otterhead

Well-Known Member
are you the DVC member? I'm always curious if "home resort" plays a part in opting out sometimes.
No, I have family members who are members, but because of health issues aren't often able to travel, so we've been using their points to help them out. Their home resort is Saratoga Springs, which isn't exactly my favorite; the distance from the parks, lack of atmosphere, and long bus trips don't endear me to the place. But we've been able to use their points at AKL and that was really nice. And the Treehouses are terrific (though pricey).
 

L.C. Clench

Well-Known Member
No, I have family members who are members, but because of health issues aren't often able to travel, so we've been using their points to help them out. Their home resort is Saratoga Springs, which isn't exactly my favorite; the distance from the parks, lack of atmosphere, and long bus trips don't endear me to the place. But we've been able to use their points at AKL and that was really nice. And the Treehouses are terrific (though pricey).
The new Disney Springs doesn't make Saratoga Springs more exciting? :)
 

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