Love them or hate them but there is no denying that they changed the phone industry, the music industry, the computer industry, the gaming industry, etc. You'd be largely ignorant to deny that.
They took existing ideas.
Touch screen cell phone (Dell Axim) had that for example.
The iTunes Phone Motorola first licensed that.
Combined them,
and bundled with one of the most constrictive concepts every devised iTunes.
Where they win is iTunes is an was big, the iPod was cool.
Also I can not deny they are expert marketers, TV spots made the device cool for younger people.
That is what made the iPhone popular.
Microsoft as slick marketing for the Surface.
Apple may sure Microsoft for using some Apple type marketing ploy.
FYI,
Anybody that claims Apple is they leader of any Computer industry is extremely ignorant. 95% of the worlds laptops and desktops still run Windows. Why because like iPhone vs Android, windows has a huge selection more choices and is cheaper. You get more for 1/2 the money.
Gaming industry what did they stop making xBox, PS3 who in their right mind calls playing Angry Birds on a 3 1/2 inch screen gaming.
I do not hate Apple but I refuse to buy all my content from one source.
I like the variety of devices, different hardware at half the price that Android offers.
Back on topic I doubt Apple would be sponsor of anything on property. This is not new, I remember when they close the music/DVD store..... Apple fanboys jumped up and screamed give us an Apple Store ( Thankfully it never happened )
HP and Siemens are the competition, Apple does not like competition