Apple a future sponsor?

[The Empress Lilly]

Oi...wasn't there a Marni post on this very page two? Did he take it out? Regreted spilling his guts? Doesn't want to be on the record as discussing stuff he has been kept in the loop about?


Owww...the suspense of it all!!

 

[PeterAlt]

Now it is rumored/hinted at that Apple may be signing a sponsorship with Disney. Speculation is that it would be for Imagination 4.0. I figured rather than dilute threads on other topics with this we could toss around the idea here. What are your thoughts, ideas and wishes?

I for one would be very interested in Apple taking on Imagination preferably with Tony Baxter at the helm. I can imagine a sleek design and likely a pretty sweet postshow that's shows off Apple technology and its uses. Now Apple tends to be pretty close to the vest for their future projects so I also don't see them showing concept art. So it begs me to wonder whether or not they'd be the right for for the pavilion. What do you all think?

Considering the many connections between the two companies (Disney CEO Bob Iger is also the Chairman of Apple's Board of Directors, for example), not only is this idea possible, but it's highly PROBABLE!

 

[Pseudonym]

What does Apple gain by sponsoring a pavilion at Future World? How does this help brand awareness? Help the image of Apple? What does Disney gain besides cash? Apple is secretive and likes being known for designing behind closed doors. Nothing against Apple (typing this on a MacBook Pro) but I just do not see the allure of an Apple sponsorship.

Let me ask you this: What does Disney gain by creating a flying dragon for a one night show for the press?

 

[bhg469]

You mean a commercial where the device speaks for itself? Apple knows what it's doing.

Yes they know exactly what they're doing. Making it impossible to live outside of iTunes. Its pretty brilliant. I'm glad I never got stuck.

 

[Darth Sidious]

Let me ask you this: What does Disney gain by creating a flying dragon for a one night show for the press?

By that logic Apple should stop advertising.

 

[Tigger1988]

Yes they know exactly what they're doing. Making it impossible to live outside of iTunes. Its pretty brilliant. I'm glad I never got stuck.

Thanks for a comment completely unrelated to the one I was replying to.

 

[bhg469]

Thanks for a comment completely unrelated to the one I was replying to.

Cool story bro.

 

[Florida_is_hot]

Apple does not innovate.

Apple does take ideas that have existed for years, make lame patents then sues everybody else. Disney could open an Apple Sponsored Lawyer attraction.

Yes there is HP and do not forget Siemens AG is tech giant

 

[Wojciehowicz]

Disney CEO Bob Iger is also the Chairman of Apple's Board of Directors

Last I heard Iger was a member on the board, but Arthur D. Levinson is Chairman.

 

[Darth Sidious]

Apple does not innovate.

Apple does take ideas that have existed for years, make lame patents then sues everybody else. Disney could open an Apple Sponsored Lawyer attraction.

Yes there is HP and do not forget Siemens AG is tech giant

Love them or hate them but there is no denying that they changed the phone industry, the music industry, the computer industry, the gaming industry, etc. You'd be largely ignorant to deny that.

 

[lazyboy97o]

Let me ask you this: What does Disney gain by creating a flying dragon for a one night show for the press?

I am not sure how that relates to query.

 

[DManRightHere]

Apple is HUGE, but I think they are huge in a small way...computers, personal devices, phones...I don't think it is enough wow. Then again the concept of Apple as a sponsor sounds good broadly...I just don't know. Maybe they have some cool innovation concepts way down the road to make a cool attraction.

Space is done...they should do another space ride, more than just a simulator mission space, more learning needs to be incorporated like our planets, stars, black holes, the universe, ....cars done...planes?...maybe a deep sea kinda ride? we still learn things about the deep sea....Wait..Apple again....how computers work....we are a tiny little micron and start from the power grid or something and power it all with apple technology....hmmmmmmmm.....weather...

 

[Clyde Birdbrain]

Space is done...they should do another space ride, more than just a simulator mission space, more learning needs to be incorporated like our planets, stars, black holes, the universe, ....

I think SpaceX would be a good sponsor for a new space ride at FW.

 

[MarkTwain]

What does Apple gain by sponsoring a pavilion at Future World? How does this help brand awareness? Help the image of Apple? What does Disney gain besides cash? Apple is secretive and likes being known for designing behind closed doors. Nothing against Apple (typing this on a MacBook Pro) but I just do not see the allure of an Apple sponsorship.


This is a thought that gets me excited.

Agreed with this. I think sponsorships at Epcot, in general, have been put on by companies with something to prove to the general public. Apple has little to gain from an Epcot sponsorship in terms of public image or brand awareness.

Not to mention that Apple is so pure/uniform and demanding in its design, I imagine there would be almost no way that they would allow an attraction with remnants of a previous company's image in it (re: Figment and Dreamfinder)

 

[Patricia Melton]

What does Apple gain by sponsoring a pavilion at Future World? How does this help brand awareness? Help the image of Apple? What does Disney gain besides cash? Apple is secretive and likes being known for designing behind closed doors. Nothing against Apple (typing this on a MacBook Pro) but I just do not see the allure of an Apple sponsorship.


This is a thought that gets me excited.

Apple is sponsoring the remodeling and redecorating of subway stations in New York and other big cities. By your logic, Apple gains nothing from that either.

It's called advertising...and brand awareness. Sponsoring a big high tech pavilion at WDW would solidify Apple as the computer and technology leader to people who go to the parks; when they'd return home, they'd be more inclined to pay more to buy an Apple product because they'd have that good association with their Disney vacation.

Apple products are always more expensive so giving people extra incentive and warm-feelings to buy one is a smart move on Apple's part.

My son bought me my first Mac for my birthday last year. I never bought a Mac before because PCs were always half the price, but my son got a great deal and wanted me to have one so we could do FaceTime. If Apple had a presence in Tomorrowland or at EPCOT I bet I would have bought one on my own years ago because I'd have come back from my WDW with Apple on my mind...and if I had the chance to really experience Apple products at Disney and be blown away by them I bet I would have RUSHED home to buy one when I got back from our trip.

I always find myself taking another look at Disney's sponsors when we get back. As I am sorting through my vacation memories, the products I saw advertised in the parks just leap into my head and I check them out on Google and on Amazon.

 

[Patricia Melton]

Agreed with this. I think sponsorships at Epcot, in general, have been put on by companies with something to prove to the general public. Apple has little to gain from an Epcot sponsorship in terms of public image or brand awareness.

Not to mention that Apple is so pure/uniform and demanding in its design, I imagine there would be almost no way that they would allow an attraction with remnants of a previous company's image in it (re: Figment and Dreamfinder)

Well, Apple seems to be working just fine with the big cities in which it's doing subway advertising/branding/sponsorship.

If they can work with city transit authorities I bet they could work with Disney.

 

[lazyboy97o]

Apple is sponsoring the remodeling and redecorating of subway stations in New York and other big cities. By your logic, Apple gains nothing from that either.

It's called advertising...and brand awareness. Sponsoring a big high tech pavilion at WDW would solidify Apple as the computer and technology leader to people who go to the parks; when they'd return home, they'd be more inclined to pay more to buy an Apple product because they'd have that good association with their Disney vacation.

Apple products are always more expensive so giving people extra incentive and warm-feelings to buy one is a smart move on Apple's part.

My son bought me my first Mac for my birthday last year. I never bought a Mac before because PCs were always half the price, but my son got a great deal and wanted me to have one so we could do FaceTime. If Apple had a presence in Tomorrowland or at EPCOT I bet I would have bought one on my own years ago because I'd have come back from my WDW with Apple on my mind...and if I had the chance to really experience Apple products at Disney and be blown away by them I bet I would have RUSHED home to buy one when I got back from our trip.

I always find myself taking another look at Disney's sponsors when we get back. As I am sorting through my vacation memories, the products I saw advertised in the parks just leap into my head and I check them out on Google and on Amazon.

Which subway stations in New York are being remodeled by Apple? There's the one in Chicago that is right next to a Apple Store location. Even then a subway station is far more exposure and can also have the angle of civic support.

Apple already has a highly profitable platform for allowing people to gain exposure to their products, it's called the Apple Store. It offers up the final products and speculating or discussing new products is grounds for discipline. Yes, Apple wants you to use their products to be creative, but when it comes to their process it is not one they wish to share. Imagination has always been about the creative process. Computers are also far too common for any computer company to sponsor any sort of pavilion or exhibit that is just on the wonders of computers.

There is a reason that once sponsored pavilions now go years without sponsorship, because the Disney and Epcot names are no longer that strong image. Even you disprove your own good feelings towards sponsors by not once mentioning HP (whose cheaper computers would have worked just fine for video calling).

 

[Brewmaster]

Apple is sponsoring the remodeling and redecorating of subway stations in New York and other big cities.

I always find myself taking another look at Disney's sponsors when we get back. As I am sorting through my vacation memories, the products I saw advertised in the parks just leap into my head and I check them out on Google and on Amazon.

I think you are referring to a refurbishment in Chicago, not NY. Plus, that last bit couldn't be more transparent. I mean really?? You just had to "check out sponsors on google and amazon" . You mean to say you had never heard of HP or Kodak (R.I.P.) or Siemens.

Your tone of Corporate apologist just reeks too much to abide.

 

[lazyboy97o]

I think you are referring to a refurbishment in Chicago, not NY. Plus, that last bit couldn't be more transparent. I mean really?? You just had to "check out sponsors on google and amazon" . You mean to say you had never heard or HP or Kodak (R.I.P.) or Siemens.

Your tone of Corporate apologist just reeks too much to abide.

It's only because of their sponsorship of Mission: SPACE that HP has become the leading PC manufacturer. In fact, the whole reason HP bought Compaq was to acquire that very sponsorship.

 

[Next Big Thing]

isn't HP's contract with Mission: Space up after next year though?