So if my pass expires 12/1/09 and i renew sometime between 11/1 - 12/31 my new pass won't expire until 2/1/11?
No. Your new pass will expire on 3/1/11.
You're getting 3 free additional months IF you re-new your AP.
Obviously, the keyword here is "re-new" since they're apparently not offering the benefit to new passholders.
Which begs the question....WHY DO IT?
It seems like Disney is afraid of losing current passholders. I'm sure with household budgets tightening, there's fear that those renewal letters (and the hefty price that goes with them) will be easily ignored this year.
Clearly Disney's philosophy during this recession (to both regular park guests and now AP's, too) is to offer discounts for extended stays in order to keep the parks full and (hopefully) encourage in-park spending.
It would be a sign of weakness (at least to Wall Street) for Disney to LOWER its prices. So instead, they RAISE prices, but then try to offer more value for that price (i.e. 7-for-the-price-of-4 hotel stays, free dining, and now three free months of AP) Although this might not make sense to the consumer ("Why not just lower the prices?"), Disney can more easily react to the changing economic situation by increasing or decreasing benefits than they can changing ticket prices every few months or so (If they drop prices, which has never happened before, the company's stock could plunge if analysts viewed that as Disney lacking confidence. Also, if they dropped prices and the economy suddenly rebounded, the company would be losing out on potential profits.)
I almost see it as a sign of fear and weakness that Disney is finally offering up this new benefit to keep AP's around. They are apparently desperate to have Florida residents and Drive-Distance visitors make up for declining International and airline travelers. It also encourages out-of-state AP holders to book another vacation within that new 15-month window.
Some are saying that Disney should sell AP's in monthly installments. While this would definitely make the AP more accessible, I can understand why Disney would not want to do that. It would truly screw up their brilliant ticketing strategy.
As it stands now, every AP sale is money in the bank for Disney. By selling an AP in installments, Disney runs the risk of people defaulting on payments, which is more likely in this economic climate. And quite frankly, I'm sure Disney would rather deal with the customer who can cough up $370+ all at once (or $1600+ for a family) because that customer is also likely to cough up money at stores and restaurants (which, again, seems to be their strategy of surviving this recession). Also, I'm sure there is a high administrative cost involved for Disney in terms of managing and collecting the installment payments.
But more importantly, an "Installment AP" would ABSOLUTELY DESTROY Disney's current Magic Your Way ("the more you stay, the less you pay") ticket pricing system.
If I recall correctly, the SoCal Disneyland "Installment AP" made you pay a big portion upfront, like 30-40%, and then spread out the remaining balance over the next 12 months. That prevented people from buying the pass for just one month at an insane discount and then defaulting.
Now let's say that WDW made you pay for 40% of your AP upfront, which is a pretty high amount. Under that plan, a roughly $490 AP would cost you $196 for the first month (and $26 each add'l month).
The 3-day MYW ticket costs $219.
So if you were going to WDW for more than 2 days on a vacation, it would be cheaper to buy the "Installment AP" and default after the first month, instead of buying a 3-day, 4-day, 5-day, 6-day, etc.
The only way to fix this problem would be to increase the "Installment AP's" upfront payment to 50% or more. But by then, you're starting to defeat the purpose of an installment plan. And back to what I wrote earlier--- if you can afford the first $250 upfront but need to spread out the rest of the payments, you're not really the customer Disney is trying to lure with the AP (Remember, they're not giving you 365 days of admission for the price of 6 days because they're nice. They're doing it in hopes that you'll spend more $$ during your frequent visits)
(The reason Disneyland, and even Universal, can do installment AP's is because they do not offer the wide selection of multi-day tickets like WDW does. The average family can easily spend an 7+ days in a row visiting WDW's 4 theme parks and resorts. Disneyland and Universal do not offer 12-day tickets because they know its highly unlikely a visitor will spend more than 3 or 4 days at those resorts. In other words, there's no benefit for the customer to intentionally default after the first month like there is at WDW.)