CJR
Well-Known Member
So this is a push to sell tickets by year end, correct?
Clearly this is not a loyalty thing..
I think it's to boost overall sales. Until now, there hasn't been an incentive for anyone with an AP to eat inside the parks. Although, in my opinion, it will still be expensive, it will feel a bit more rewarding. I can see people eating and buying things they otherwise wouldn't have, especially as we get into the holiday shopping season. It's definitely better for them to sell something at 20% off than to not sell it at all.
Plus, when you think about it, with the price increases, they're essentially get the full price people paid just a few years ago. Really, $2 off every $10 will still make Disney plenty of money given their inflated prices.