Is it really? When was the last time? Cause I look at the Star Wars, or Mickey, or Frozen, or Toy Story rides and I see settings and set pieces that look familiar. Maybe they changed the names of things here and there, but a grassy park for Mickey? A space ship for Rise of the Resistance? An ice palace for Frozen? These aren’t exactly original settings that you can’t find in the source material.
Of course, we are talking about RIDES. I get that the Star Wars land is a new location. Though even then, a desert space port town isn’t exactly that new of a concept either. We’ve seen similar in the films.