And I think that is just it. A live WDW Christmas parade is just as much a promotion for Disney as the DVD is, only it is also special and unique programming that has value beyond being a commercial. That is the brilliance that Disney used to understand so well. The Wonderful World shows were exactly that: great programming that stood both as good shows and as cross-promotion for whatever Disney wanted to sell.It is ok for us to like different things. I don't need it to be a parade necessarily but I wasn't really commenting on that. I was meaning that I have no problem with the holiday special being a big promotion for Disney.
In fact, the very first Walt Disney TV special was "One Hour in Wonderland," a Christmas special he produced for Coca-Cola in 1950, which featured Walt and Edgar Bergin and others celebrating Christmas -- and happened to also feature people involved with his films, including Alice in Wonderland. He won an Emmy for it! Nearly every TV was tuned to it. He did it again in 1951, with the Walt Disney Christmas Special he produced for Coca-Cola and aired on Christmas Day 1951. This one featured Walt and others celebrating Christmas in a modern living room set, but happened to also feature Bobby Driscoll dressed as Peter Pan. Walt was a master at cross-promotion, but he also produced a show people wanted to see, and a Christmas special that was a Christmas special.