Well I thought it was interesting that Disney would have enough 'pull' for the retraction, and Nielsen is reviewing the numbers. And the timing before the upcoming earnings call, so I'm curious how ESPN will be addressed.
This was Disney's statement:
“The Nielsen numbers represent a dramatic, unexplainable variation over prior months’ reporting, affecting all cable networks. We have raised this issue with Nielsen in light of their demonstrated failures over the years to accurately provide subscriber data. The data does not track our internal analysis nor does it take into account new DMVPD entrants into the market.”
And the crux of the issue from the article [emphasis added]:
ESPN in particular remains a big target for sports media types and analysts because of its outsize subscription fee: Parent company Disney gets $7.21 per ESPN subscriber, plus a little more for ESPN 2 and other related channels, according to estimates from SNL Kagan. (For comparison’s sake, CNN gets about $0.71 per subscriber, per SNL Kagan.) Because it brings in so much money for Disney, investors are more prone to greet any news regarding the Worldwide Leader in Sports with big swings in the stock price. [referring to August 2015 media stock sell-off after Disney confirmed subscriptions were down].