Meant to address this point weeks ago. There won't be any new reBRANDing of DCA, even after Marvel Land or whatever they call it is built. They put billions into reimagining DCA and it isn't happening again. Two parks at WDW will get new names and one a new identity really, but DCA is going to be DCA.
And Marvel doesn't fit. But none of the Bobs really care at all.
I just hope that they don't make Marvel Land look like NY. Can they not make Marvel Land work in a Hollywood or San Francisco setting? They have kind of put themselves in a box with this eclectic Alien refinery. I just don't see how it can it be a part of any cohesive Marvel Land. Unless, of course the whole thing is going to look like the tower (That's a frightening thought). Anyway, as much as I blame Chapek for the overlay, I blame the imagineers for not coming up with something better. They could have created something that blends better with the rest of the park. This didn't have to be such an eyesore.