The positive correlation between type and quality is another failing of the vocabulary built on the unique qualities of themed entertainment combined with several historical and socioeconomic factors.
First, the term 'theme' is used to describe too much. My go to example would be two people building a Batman themed room. One does a room painted in Batman blue and grey with some posters and collectables. This is a Batman themed room. The other person builds the Batcave. This is also a Batman themed room. So while both rooms can be described as themed, if story is at the heart of themed entertainment, then only one of these can be called 'themed' in the sense of themed entertainment. This is the notion of themed decor (the first room) and themed experience (the Batcave).
The distinction itself between themed experience and themed decor does not answer why any sort of value judgement is applied. As the quality of a themed experience drops the more it takes on an image similar to themed decor. A very well done Batcave is not going to look like a room, it will not be a clear box and there will sculpted set elements to created a realistic looking cave environment along wth other elements such as temperature, sounds, and so forth. As quality decreases we would expect the room to be more noticeable as a room and the amount of sculpture to decrease, the whole thing becomes less experiential and more visual. Continuing the decrease in quality we might find ourselves with a rectangular room with vinyl cave graphics applied to the wall and a grey floor. That story intent of themed experience would still be there but the visual is not much different than a room painted in Batman blue and grey (themed decor). Themed decor as it gets more expensive does not really gain the image of themed experience, so this creates the illusion of a linear relationship that moves down from high quality to low quality, from themed experience to themed decor to no theme.
Nothing about themed experience, themed decor and no theme actually puts them into such a linear, connected series that correlates to quality. Instead the optics of this relationship are something that have been reinforced as a matter of history. Amusement parks, even at their height in the early 20th century, were never considered high culture. By the 1950s when Disneyland opened their reputation as places of little quality was well established. Disneyland being both themed experience and a high quality amusement park helped to create the notion of this concept of theme parks being higher quality and amusement parks being lesser quality. Economics have continued to reinforce the distinction. The regional theme parks that opened in the wake of Disneyland would often open more focused on themed experience, but as a matter of distinction, cost and lack of understanding would incorporated themed decor. This is possible because themed entertainment / themed experiences are heavily built on elements that are not inherently story driven. A roller coaster can be a themed experience (the Batmobile racing out of the Batcave and through the streets of Gotham), themed decor (painted Batman colors) or just a roller coaster. Movies of low quality do not get labeled something else because there is no history of moving pictures without any sense of story nor a history correlating such moving pictures to quality.
Very well said. I was going to write a post trying to say something similar to this.
I feel like the meaning of theme has been completely lost in theme park discussion. In literary terms theme is the broadest, unifying idea that informs the entire piece, usually based on basic human truths. For whatever reason, when we discuss theme parks, we say that the "theme" of Tower of Terror is a dilapidated early 20th century Hollywood hotel, or that the theme of Cars Land is the movie
Cars, particularly, the desert environment of Radiator Springs. In literature and film, this sort of thinking is completely wrong. The theme of
Les Miserables isn't post-revolutionary France. That's the setting. The themes of
Les Miserables are tragedy, forgiveness, righteousness, etc.
Disneyland has a proper theme. Take a look at paragraph 3 of Disneyland's very first mission statement
Ideals, dreams, the hard facts that have created America, and courage.
I could even imagine how each land corresponds: Idealistic Tomorrowland, the dreams of Fantasyland, hard facts that have created America in Frontierland, and courage in Adventureland. Of course, it's all debatable. But it doesn't take much to see that Disneyland unites its different lands – not by setting – but by theme.
EPCOT is the same. There is a contrast between Future World and World Showcase. They feel very different, have very different settings, and say slightly different things. But together, they are united by EPCOT's theme (1st paragraph):
Fine, you say, but it's not the theme that really dazzles people, it's the setting.
Okay, but I think the theme is what makes Disneyland (or EPCOT) such a persistent cultural icon. Without it, how can it emotionally connect with someone?
Most theme parks do have a theme, even if it's loose. Animal Kingdom has a strong theme of conservation and respect for the unknown, but relies heavily on a seamless setting. That's okay, because the theme is still so strong. Something like Cars Land, however, is a seamless setting, but thematically, what is it trying to say? Perhaps it will try to reiterate themes from the film, like friendship and humility. But then it would just be a copy of the film, with no distinct purpose on its own. Now, I love Cars Land and the Wizarding World of Harry Potter as much as anyone else. But are they really
themed? I argue, no, they are not purposely themed. They are translations of settings. That's alright, and guests will still enjoy it, but compare it to Disneyland or EPCOT which stand as bold, philosophical statements as an entire package, with everything in them pointing to the theme.
What makes art art? The level of realism? No, the thought behind it.
So when people throw at me early Disneyland's chain link fences, concrete switchback queues, Bavarian castle at the end of midwestern street, and dirt mounds, I understand how as a
rendering it might seem less than realistic. But they are
not holes in the theme. From the very beginning, Disneyland was thematically locked in. That's why it instantly enchanted the world.