Huge win, and I would count this as the second "one that got away" from Disney,
after Potter. The Nintendo characters have been loved by my kids for many years
all the way into adulthood, and they have cross-generational appeal if handled
properly. I always thought of Mario as "Nintendo's Mickey", because he is likeable,
capable, and sort of a blank slate that people can see themselves as. An everyman.
Pikachu and Pokemon seem to be going on. I mean, my oldest is a Junior in college
and his sports teams chant the Pokemon songs, and use them as drinking games. I suspect
they'll be remembering the IP for years to come, as well. It's been a huge part
of their childhood, and the newer games still have appeal.
Then there's the depth of things like Zelda, the goofiness of Donkey Kong, etc.
Kids will WANT to meet these characters in person.
Heck, I can see a family Mario Kart challenge ride knocking the stuffing out of something
like Toy Story. I want to ride that, now!
If done correctly, this stable of characters really could give Disney a run for their money. My opinion.
And, I always figured Disney would bring them into the fold. They blew it.
Unless they let Universal build all the attractions and then buy Nintendo. Seems to be working
for them now.