Disney's theme parks have not been "more successful now than they have ever been".
During the WDW era prior to Michael Eisner, Disney's Parks & Resorts business averaged a gross margin of 18.8%.
During Michael Eisner's 21 years as CEO, Disney's Parks & Resorts business averaged a gross margin of 22.2%.
Under current CEO Bob Iger, Disney's Parks & Resorts business has averaged a gross margin of 15.0%.
The domestic parks continue to age while investment levels at WDW have averaged less than 2% of domestic Parks & Resorts revenue, less than one-fifth of what they averaged under Eisner. Quality cut after quality cut is made at WDW while ride elements are allowed to remain broken for years. Disney no longer can fill its hotels and has stooped to filling them using shady timeshare practices. WDW's ticket prices are up a whopping 63% since Iger took charge. Meanwhile, domestic Parks & Resorts revenue is up by 62%, meaning Iger's "success" is driven by higher prices.
Under Bob Iger's leadership, Disney has forgotten how to run its theme parks.
Disney's Parks & Resorts has never been less successful.
I'm sorry, I read the very opposite of unsuccessful in your numbers. I too detest the conversion of WDW - America's greatest urban and leisure experiment - into kiddieland dumbo toontown, but financially unsuccesful it is not.
A revenue increase of 62% without any meaningful capital investment (that 2%) by common standards is considered a sign of theme parks being excessively well ran. And why would one invest when prices can be raised 63% and still record crowds are drawn?
Also, converting hotel rooms to time-shares means that WDW is apparently so successful Disney can sell its hotel rooms forty years in advance.
I would love to see a deeper exploration of P&R gross margin over the years. And numbers broken down further. Pre-Eisner Disney had two smallish resorts. Iger era P&R is building up an empire in Asia, has a cruise division, a financially complicated European resort. So they may be difficult to compare.
I'm willing to bet good money that Iger has a higher margin on P&R assets already existing under Eisner than Eisner's Disney did, but with total margin lowered by the law of diminishing returns for extra revenue generated, and offset by expenditure elsewhere. For example, A sells a park ticket for $100, generating a margin of 22.2%. B sells same ticket for 100 with same 22.2% margin, but manages to add tour, pin and extra f&b for another 100, but this later 100 has a margin of 7.8%. This lowers total margin to 15%. Still, B is the better exploiter of the asset, despite the lower total margin.
Lastly, related to the bit above, if revenue is up, that drastically (62%), owing to price increases (63%), but gross margin is still down, then somewhere there must be massive expediture increase. The money must be somewhere. Where? Not a rhetorical question, but something I actually wonder about.