Repentant Orc speaks the truth on the live-action Mulan
Given Disney's dismal "brand presence" in China and constant pandering to it, you know that a 'Mulan' reboot was a must. [1]
@AnotherVoiceDIS Please. Big Hero 6 and Cinderella have been huge hits in China. [2]
@WDWVacationer Brand presence - people knowing about and desiring all the products produced by your brand. Like Mickey & Co. [3]
@AnotherVoiceDIS The films are a huge part of building a brand presence. It's strong. Getting stronger. [4]
@WDWVacationer That's the strategy, but Disney is way behind on their plans - especially with Shanghai D/L on the way. [5]
Remember that the animated 'Mulan' was an explicit attempt break into the mainland market. It didn't go very well at all. [6]
@CaptMichael87 Mao don't do Mickey and Mulan was so amazingly off from the meaning of the legend people hate it even today. [7]
I certainly don't agree the BRAND presence is strong in the mainland. People can say it, Iger can lie to CNBC and Wall Street about it, but I've lived and worked there multiple times.
The lack of people getting into Hakuna Matata at HKDL was apparently enough for Willow Bay to censor a column -- Disney CEO Fumbles Entry to China -- for her man.
But while Chinese audiences largely sit quietly (stoically even) at stage shows at HKDL, I can tell you that when Be a Man is staged during the Golden Mickeys, the crowd gets into it loudly. And when the pyro show does an extended Mulan section, people cheer.
But ... time to grab a nice fresh pizza. Oh, don't worry ... I'll be back ...